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Real Luxury: How Luxury Brands Can Create Value for the Long Term
Pinkhasov, Misha, Nair, Rachna Joshi
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Description for Real Luxury: How Luxury Brands Can Create Value for the Long Term
Hardcover. Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Num Pages: 236 pages, biography. BIC Classification: KJC; KJD; KJS. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 19. Weight in Grams: 424.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
228
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137395566
SKU
V9781137395566
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-1
About Pinkhasov, Misha, Nair, Rachna Joshi
Misha Pinkhasov has worked in international communications, public policy, financial markets, branding and media for 16 years. He worked as a communications manager at the OECD for nine of those years and has consulted for private firms. As a writer, he covers luxury, culture and socially responsible business for consumer and trade magazines in the US, UK, France and Russia, ... Read more
Reviews for Real Luxury: How Luxury Brands Can Create Value for the Long Term
"The authors' research and analysis is methodical and clear, and their vision accurate. This book is an excellent tool for perfecting ones understanding of luxury. A veritable bible for both professionals and students." - Yaffa Assouline, Founder and Editor-in-Chief of LuxuryCulture.com 'Neither enthralled by luxury's glamor nor over-critical of its excesses, the authors offer an ... Read more