Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Mats Lindgren
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Description for Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Hardback. Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation. Num Pages: 216 pages, 4 figures. BIC Classification: KJC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 166 x 18. Weight in Grams: 514.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.
Product Details
Publisher
Palgrave Macmillan
Number of pages
216
Format
Hardback
Publication date
2009
Condition
New
Weight
485g
Number of Pages
204
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230579194
SKU
V9780230579194
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Mats Lindgren
MATS LINDGREN is founding partner and CEO of Kairos Future Group, the leading future strategist in Northern Europe, where he heads is research division. He is a frequent international speaker on various topics and has spoken in more than 15 countries in Europe, North America and Asia, including US, UK, Spain, France, China, Japan and India. He is author or ... Read more
Reviews for Scenario Planning - Revised and Updated: The Link Between Future and Strategy
Reviews and comments on the first edition: "This is a serious book, yet it's the friendliest introduction to the nuts and bolts of scenario planning that you are likely to find. Most charts are simple and smart, not spiders' webs of zigzagging arrows. Chapters walk you through an overview followed by the basic principles of scenario and ... Read more