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Social Media in Strategic Management
Prof. Olivas-Lujan
€ 155.12
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Description for Social Media in Strategic Management
Hardback. Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume identifies and demystifies this set of exciting new family of user-generated content technol Editor(s): Olivas-Lujan, Miguel R.; Bondarouk, Tanya. Series: Advanced Series in Management. Num Pages: 329 pages, Illustrations. BIC Classification: KJC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 244 x 170 x 22. Weight in Grams: 638.
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting ... Read more
Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded manager s, researchers and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies. Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed. This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
329
Condition
New
Series
Advanced Series in Management
Number of Pages
329
Place of Publication
Bingley, United Kingdom
ISBN
9781781908983
SKU
V9781781908983
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Prof. Olivas-Lujan
Olivas-Lujan, Prof. M.R. - Clarion University of Pennsylvania, USA Bondarouk, Dr.T. - University of Twente, The Netherlands
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