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Strategies for Asia Pacific
Philippe Lasserre
€ 67.39
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Description for Strategies for Asia Pacific
Paperback. This text stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia while being serious is a temporary phenomenon only and that the need remains for Western firms to boost their position in Asia Pacific. Num Pages: 339 pages, biography. BIC Classification: 1F; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 164 x 18. Weight in Grams: 522.
This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating ... Read more
This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating ... Read more
Product Details
Format
Paperback
Publication date
1999
Publisher
Palgrave Macmillan
Number of pages
344
Condition
New
Number of Pages
323
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333735824
SKU
V9780333735824
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philippe Lasserre
Author Philippe Lasserre: Philippe is the author of various articles on strategy, business in Asia and joint ventures, as well as a number of books on strategy.
Reviews for Strategies for Asia Pacific
Reviews of the hardback edition: '...this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European 'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996