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Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India
Michael W. Hansen
€ 26.99
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Description for Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India
Paperback. Num Pages: 185 pages. BIC Classification: KJC; KJK; KJM. Category: (G) General (US: Trade). Dimension: 227 x 162 x 12. Weight in Grams: 300.
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.
Product Details
Format
Paperback
Publication date
2010
Publisher
Copenhagen Business School Press
Language
English
Number of pages
185
Condition
New
Number of Pages
185
Place of Publication
Frederksberg, Denmark
ISBN
9788763002363
SKU
V9788763002363
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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