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18%OFFAdam Werbach - Strategy for Sustainability: A Business Manifesto - 9781422177709 - V9781422177709
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Strategy for Sustainability: A Business Manifesto

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Description for Strategy for Sustainability: A Business Manifesto hardcover.
The definitive work on business strategy for sustainability by the most authoritative voice in the conversation. More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment. These challenges represent unprecedented opportunities for big brands - such as Clorox, Dell, Toyota, Procter & Gamble, Nike, and Wal-Mart - that are implementing integral, rather than tangential, strategies for sustainability. What these companies are doing illuminates the book's practical framework for change, which involves engaging employees, using transparency as a business tool, and reaping the rewards of a networked organizational structure. Leave your quaint notions of corporate social responsibility and environmentalism behind. Werbach is starting a whole new dialogue around sustainability of enterprise and life as we know it in organizations and individuals. Sustainability is now a true competitive strategic advantage, and building it into the core of your business is the only means to ensure that your company - and your world - will survive.

Product Details

Format
Hardback
Publication date
2009
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781422177709
SKU
V9781422177709
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Adam Werbach
Adam Werbach is Global CEO of Saatchi & Saatchi. He was the youngest-ever (at age twenty-three years) National President of the Sierra Club at and is the author of the widely circulated speech, "Is Environmentalism Dead?"

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