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Strategy in Crisis (Macmillan Business)
Michael de Kare-Silver
€ 67.51
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Description for Strategy in Crisis (Macmillan Business)
Hardcover. A presentation of the framework for a new strategy model for business, the Market Commitment Model, which places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place. Num Pages: 297 pages, biography. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 27. Weight in Grams: 611.
Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; ... Read more
Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. But the industrial world is evolving at break-neck pace and a new approach is urgently required to help Business develop the long term competitive strategies. This book provides that framework in the form of The Market Commitment Model. This places commitment to future success as central, supported by exceptional service, emotion and total immersion in the market place; ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
Palgrave Macmillan
Number of pages
312
Condition
New
Number of Pages
297
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333680902
SKU
V9780333680902
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael de Kare-Silver
MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a senior partner with the Kalchas Consultancy Group and author of several papers. He was previously a consultant with McKinsey and worked for four years as a Marketing Manager with Proctor and ... Read more
Reviews for Strategy in Crisis (Macmillan Business)
'This penetrating, lucid and compelling book breaks new ground in describing how current preaching and practice get business strategy badly wrong, while crucially presenting a powerful and dynamic model of getting it triumphantly right.' - Robert Heller 'The new paradigm of market commitment and immersion developed here seems likely to mark a strategic boundary between companies that ... Read more