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The 4G Mobile Revolution: Creation, Innovation and Transformation at EE
Olaf Swantee
€ 35.99
€ 22.19
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Description for The 4G Mobile Revolution: Creation, Innovation and Transformation at EE
Paperback. Is the ultimate guide to leading revolutionary change initiatives through the inside story of one of the most successful business transformations in recent history. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 261 x 15. Weight in Grams: 354.
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. ... Read more
The 4G Mobile Revolution charts the extraordinary journey of innovation and change at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the 4G network. This authoritative exploration of the telecommunications industry takes the reader through every crucial stage in EE's journey: from the crafting of the secret merger, to designing a visionary new brand identity and innovating at speed to provide superfast 4G. ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
216
Place of Publication
London, United Kingdom
ISBN
9780749479398
SKU
V9780749479398
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Olaf Swantee
Olaf Swantee is the former CEO of EE, the UK's leading communications company. Prior to this, Olaf was a member of the Orange executive board, heading the Group's Europe division, which covered a mobile & fixed, EURO12.6B telecommunications business in Spain, Belgium, Switzerland, Eastern Europe, and the Dominican Republic. In addition, he ran the company's purchasing and supply chain function ... Read more
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