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22%OFFPhilip Bromiley - The Behavioral Foundations of Strategic Management - 9781405124706 - V9781405124706
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The Behavioral Foundations of Strategic Management

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Description for The Behavioral Foundations of Strategic Management Paperback. This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. Series: Theories of Strategic Management S. Num Pages: 160 pages, 5. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 152 x 230 x 10. Weight in Grams: 234.
The Behavioral Foundations of Strategic Management

This book argues that rationality and market equilibrium assumptions are inconsistent with rigorous strategic management research so that strategic management should adopt behavioral assumptions.

When strategy scholars assume that firms can make better or worse decisions, they implicitly adopt a behavioral view. After examining the problems that rationality and equilibrium assumptions create, the author outlines the basics of a behavioral approach to strategic management. The book addresses how a behavioral approach relates to several major strains of strategic management scholarship and explores relevant methodological issues.

Overall, the book argues persuasively that a behavioral ... Read more

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Product Details

Format
Paperback
Publication date
2004
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
160
Condition
New
Series
Theories of Strategic Management S.
Number of Pages
160
Place of Publication
New York, United States
ISBN
9781405124706
SKU
V9781405124706
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Philip Bromiley
Philip Bromiley holds the Curtis L. Carlson Chair in Strategic Management and is Chair of the Department of Strategic Management and Organization at the Carlson School of Management, University of Minnesota.

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