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. Rajagopal - The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences - 9781137434951 - V9781137434951
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The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences

€ 161.28
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Description for The Butterfly Effect in Competitive Markets: Driving Small Changes for Large Differences Hardcover. This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions. Num Pages: 320 pages, 14 figures, 1 black & white tables. BIC Classification: KJC; KJF; KJH. Category: (P) Professional & Vocational. Dimension: 225 x 146 x 22. Weight in Grams: 502.
This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Product Details

Format
Hardback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
295
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137434951
SKU
V9781137434951
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About . Rajagopal
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international ... Read more

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