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Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business
Robert Kozielski
€ 105.66
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Description for Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business
Hardback. The aim of this publication is to present the universal model of building business success in our hectic times. Kozielski built the idea of "four-leaf clover" based on the experiences of companies competing on both the developed and emerging markets. It seems to be the first publication in which such comparison and confrontation were made. Num Pages: 224 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 163 x 238 x 18. Weight in Grams: 448.
It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the four-leaf clover, Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, ... Read more
It is beyond a doubt that the business landscape is constantly changing with every small business looking for the next competitive advantage. In Understanding the New Business Paradigm in Eastern Europe, Kozielski presents a universal model for building a successful business in these hectic times. His four-tiered model is based on lessons learned from both developed and emerging markets across Eastern Europe, and is neither limited to one type of organization or a market, nor has any geographical borders. Called the four-leaf clover, Kozielski's model features the experiences of such companies as mBank (part of Commerzbank), Aflofarm, ... Read more
Product Details
Publisher
Emerald Publishing Limited
Format
Hardback
Publication date
2017
Condition
New
Weight
447 g
Number of Pages
224
Place of Publication
Bingley, United Kingdom
ISBN
9781787141216
SKU
V9781787141216
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert Kozielski
Robert Kozielski, Fulbright Scholar (Willamette University, USA) and Associate Professor at the University of Lodz (Poland), is a leading authority on market strategies of enterprises, strategic analyses, and the evaluation of marketing actions' effectiveness in organizations. He is also the author of over 200 publications (books and articles) on market activities that have been published both in Poland and abroad, ... Read more
Reviews for Understanding the New Business Paradigm in Eastern Europe: Lessons on Building a Successful Small Business
This book for managers and marketers observes that the traditional paradigm of business is outdated, especially when dealing with the impact of digital technology and new forms of marketing on emerging markets in Eastern Europe. Forces and new technologies examined include guerilla marketing, crowdsourcing, virtual organizations, and ambient media. The book provides a four-part framework for understanding and comparing the ... Read more