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Wharton on Dynamic Competitive Strategy
George S. Day (Ed.)
€ 31.99
€ 24.98
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Description for Wharton on Dynamic Competitive Strategy
Paperback. This book addresses one of the most pervasive issues on the corporate agenda: staying competitive. Wharton on Dynamic Competitive Strategy is not only a rich source of ideas and concepts but a valuable guide to help readers triumph in todaya s marketplace. George S. Day (Philadelphia, PA) is the Geoffrey T. Boisi Professor of Marketing. Editor(s): Day, George S.; Reibstein, David J. Num Pages: 480 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 230 x 156 x 33. Weight in Grams: 578.
WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.
"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective." -Professor Don Lehmann Columbia University Graduate School of Business.
... Read more
WHARTON on DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson & Sons Distinguished Professor of International Marketing J. L. Kellogg Graduate School of Management Northwestern University.
"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective." -Professor Don Lehmann Columbia University Graduate School of Business.
... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Wiley
Condition
New
Number of Pages
480
Place of Publication
New York, United States
ISBN
9780471689577
SKU
V9780471689577
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About George S. Day (Ed.)
GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy. DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy. ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging ... Read more
Reviews for Wharton on Dynamic Competitive Strategy
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape." -Philip Kotler S.C. Johnson and Sons Distinguished Professor of International ... Read more