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What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
Jeff Jarvis
€ 17.99
€ 15.70
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Description for What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
Paperback. What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century. Num Pages: 288 pages. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 140 x 203 x 18. Weight in Grams: 224.
What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are ... Read more
What's the question every business should be asking itself? According to Jeff Jarvis, it's What Would Google Do? If you're not thinking or acting like Google - the fastest-growing company in the history of the world - then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls the new Google century, including such insights as: Think Distributed, Become a Platform, Join the Post-Scarcity, Open-Source, Gift Economy, The Middleman Has Died, Your Worst Customers Are Your Best Friends and Your Best Customers Are ... Read more
Product Details
Publisher
HarperCollins Publishers Inc United States
Number of pages
272
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9780061709692
SKU
V9780061709692
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Jeff Jarvis
Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of ... Read more
Reviews for What Would Google Do?: Reverse-Engineering the Fastest Growing Company in the History of the World
"Google is not just a company, it is an entirely new way of thinking about understanding who we are and what we want. Jarvis has done something really important: extend that approach to business and culture, revealing just how revolutionary it is."
Chris Anderson, Author of The Long Tail Chris Anderson, author of The Long Tail "What Would Google ... Read more
Chris Anderson, Author of The Long Tail Chris Anderson, author of The Long Tail "What Would Google ... Read more