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The Business Environment
Adrian Palmer
€ 74.99
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Description for The Business Environment
Paperback. This textbook introduces students to business by exploring the dynamics of the business environment. It demonstrates the effects of these dynamics on business organisations and illustrates how decisions are made within organisations. Num Pages: 576 pages, Illustrations. BIC Classification: KJB. Category: (U) Tertiary Education (US: College). Dimension: 262 x 196 x 21. Weight in Grams: 1208.
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.The after-effects of the ‘credit crunch’ The emerging economic power of China, India and Brazil Data security and privacy Business ethics Cultural identity Climate change ... Read more Show Less
The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.
Key Features:
Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:
Product Details
Publisher
McGraw-Hill Education - Europe United States
Number of pages
576
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
576
Place of Publication
London, United States
ISBN
9780077130015
SKU
V9780077130015
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Adrian Palmer
Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France. Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
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