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Understanding Creative Business: Values, Networks and Innovation (Gower Applied Research)
Shorthose, Jim; Maycroft, Neil
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Description for Understanding Creative Business: Values, Networks and Innovation (Gower Applied Research)
paperback. Series: Gower Applied Research. BIC Classification: KJB. Category: (G) General (US: Trade). .
From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they ... Read more
From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Routledge United Kingdom
Condition
New
Series
Gower Applied Research
Number of Pages
358
Place of Publication
London, United Kingdom
ISBN
9781138255746
SKU
V9781138255746
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Shorthose, Jim; Maycroft, Neil
Jim Shorthose is a university lecturer, freelance researcher and network animator for the creative industries. For several years he has consulted local, regional and international cultural policy institutions and has authored several books and journal articles. His recent work has developed in the cross-over terrain between philosophy, art and design disciplines and business development to bring interesting and useful debates ... Read more
Reviews for Understanding Creative Business: Values, Networks and Innovation (Gower Applied Research)
'The crash of 2008 marked the end of one form of rather autistic capitalism. But below the surface a new way of doing business has been emerging - it is ethical and has integrity because it's based on the reciprocity of deep relationships. If the economic base has at least some bearing on the social infrastructure then anyone who wants ... Read more