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Business & management
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Business & management
Paperback. This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs. Num Pages: 384 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 190 x 21. Weight in Grams: 608.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2006
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471772729
- ISBN
- 9780471772729
Paperback
Condition: New
€ 25.99€ 19.44
€ 25.99
€ 19.44
Paperback. This is an examination of one of the most puzzling and important issues in western economic analysis -- corporate inertia in the face of known threats to survival. The book is part synthetic, part based on intensive case studies, and part theoretical. Num Pages: 272 pages, 0. BIC Classification: 1D; 1KBB; JHM; KJC; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 156 x 229 x 23. Weight in Grams: 442.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 1997
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781557866387
- ISBN
- 9781557866387
Paperback
Condition: New
€ 33.99€ 26.88
€ 33.99
€ 26.88
Paperback. Uncovers the key indicators of organizational resilience and the actions that will build a resilience capacity and enable organizations to survive and thrive through times of uncertainty. Num Pages: 200 pages, black & white illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 157 x 235 x 22. Weight in Grams: 326.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478551
- ISBN
- 9780749478551
Paperback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardcover. Presenting the first book that provides HR professionals with a context for understanding the importance of doing a proper job analysis together with a step-by-step guide to conducting such an analysis. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 229 x 158 x 27. Weight in Grams: 468.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 288
- Condition
- New
- SKU
- V9780470434444
- ISBN
- 9780470434444
Hardback
Condition: New
€ 69.60
€ 69.60
Hardcover. Catastrophic risk stands as one of the most significant and challenging areas of corporate risk management. The onset of hurricane, earthquake, windstorm, terrorism, systemic financial dislocation, or "clash losses" can create billions of dollars of losses, financially damaging companies and regional/national economies. Series: Wiley Finance Series. Num Pages: 190 pages, Illustrations. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 245 x 174 x 21. Weight in Grams: 496.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470012369
- ISBN
- 9780470012369
Hardback
Condition: New
€ 85.43
€ 85.43
Hardcover. Offers a practical approach to ART - an alternative method by which companies take on various types of risk. This book shows readers what ART is, how it can be used to mitigate risk, and how certain instruments/structures associated with ART should be implemented. It also explains readers what works and what doesn't when using this technique. Series: Wiley Finance Series. Num Pages: 238 pages, ill. BIC Classification: KFFN; KJMD. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 20. Weight in Grams: 556.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 238
- Condition
- New
- SKU
- V9780470857458
- ISBN
- 9780470857458
Hardback
Condition: New
€ 117.07
€ 117.07
Paperback. Two experts on the information economy explore the true economic value of technology and innovation. Num Pages: 176 pages, 13 figures. BIC Classification: KJE; KJMV3. Category: (P) Professional & Vocational. Dimension: 197 x 134 x 14. Weight in Grams: 210.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- MIT Press Ltd United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780262518611
- ISBN
- 9780262518611
Paperback
Condition: New
€ 19.99€ 16.91
€ 19.99
€ 16.91
Hardcover. Manfred Kets de Vries, Professor of Leadership Development, INSEAD: "The author takes us on an exciting journey to explain what coaching is all about, providing us with a roadmap that is second to none. Anyone interested in better understanding what coaching is all about, would do well to have a serious look at this book. Translator(s): Stewart, Sue. Num Pages: 356 pages, black & white illustrations, frontispiece, figures. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 234 x 162 x 25. Weight in Grams: 722.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 356
- Format
- Hardback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470724286
- ISBN
- 9780470724286
Hardback
Condition: New
€ 39.99
€ 39.99
Paperback. Supervision in Action aims to help professional and trainee supervisors, consultants and coaches to 'take care of themselves' - in other words, the art of learning from their own experience in their practice. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV2. Category: (UU) Undergraduate. Dimension: 238 x 172 x 11. Weight in Grams: 326.
- Publisher
- Open University Press United Kingdom
- Number of pages
- 168
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780335245772
- ISBN
- 9780335245772
Paperback
Condition: New
€ 47.44
€ 47.44
Paperback. Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. Num Pages: 256 pages, Illustrations. BIC Classification: JM; KJSA. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 157 x 19. Weight in Grams: 400.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780749450243
- ISBN
- 9780749450243
Paperback
Condition: New
€ 30.99€ 27.59
€ 30.99
€ 27.59
Hardback. Explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. This title investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing. Num Pages: 272 pages, black & white illustrations. BIC Classification: JMM; KJSM. Category: (G) General (US: Trade). Dimension: 243 x 166 x 22. Weight in Grams: 556.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Hardback
- Publication date
- 2011
- Condition
- New
- SKU
- V9780749461256
- ISBN
- 9780749461256
Hardback
Condition: New
€ 40.99€ 36.49
€ 40.99
€ 36.49
Hardback. An extensive guide to data and how to use and manage it for business success. Num Pages: 400 pages, Approximately 30 diagrams. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498360
- ISBN
- 9781911498360
Hardback
Condition: New
€ 33.99€ 24.88
€ 33.99
€ 24.88
Hardback. The essential tools for analysing data in today's data-driven economy. Num Pages: 288 pages. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 234 x 156. .
- Publisher
- LID Publishing
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781911498377
- ISBN
- 9781911498377
Hardback
Condition: New
€ 26.99€ 20.48
€ 26.99
€ 20.48
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9780415707015
- ISBN
- 9780415707015
Paperback
Condition: New
€ 72.44
€ 72.44
Paperback. Expert advice for building and managing a well-run annual support campaign of a nonprofit organization Nonprofit Essentials: The Annual Campaign reveals how to run a well-managed and well-coordinated annual campaign effort from the perspective of the large or small nonprofit organization. Series: AFP/Wiley Fund Development Series. Num Pages: 284 pages, Illustrations. BIC Classification: KJVX. Category: (P) Professional & Vocational. Dimension: 249 x 178 x 22. Weight in Grams: 550.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 284
- Condition
- New
- SKU
- V9780470438633
- ISBN
- 9780470438633
Paperback
Condition: New
€ 56.71
€ 56.71
Paperback. Suitable for those who want to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly, this title discovers what social media can do for you, and what you can do for others while using social media. Num Pages: 336 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 230 x 22. Weight in Grams: 414.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd
- Condition
- New
- SKU
- V9781118232651
- ISBN
- 9781118232651
Paperback
Condition: New
€ 20.99€ 18.33
€ 20.99
€ 18.33
Paperback. Num Pages: 304 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 215 x 141 x 20. Weight in Grams: 298.
- Publisher
- Penguin Putnam Inc United States
- Number of pages
- 304
- Format
- Paperback
- Publication date
- 2008
- Edition
- BUS
- Condition
- New
- SKU
- V9781591841906
- ISBN
- 9781591841906
Paperback
Condition: New
€ 30.99€ 27.49
€ 30.99
€ 27.49
Hardcover. A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Num Pages: 224 pages. BIC Classification: KJMB. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 20. Weight in Grams: 412.
- Publisher
- Jossey-Bass
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118379875
- ISBN
- 9781118379875
Hardback
Condition: New
€ 30.99€ 24.11
€ 30.99
€ 24.11
Hardcover. Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. Num Pages: 224 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 161 x 13. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118134665
- ISBN
- 9781118134665
Hardback
Condition: New
€ 25.99€ 21.24
€ 25.99
€ 21.24
hardcover. Num Pages: 288 pages, charts and graphs. BIC Classification: GTC; JMH; JMJ; KJW. Category: (G) General (US: Trade). Dimension: 241 x 166 x 25. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- PublicAffairs
- Condition
- New
- SKU
- V9781610392501
- ISBN
- 9781610392501
Hardback
Condition: New
€ 33.99€ 22.91
€ 33.99
€ 22.91
Paperback. Num Pages: 288 pages, charts and graphs. BIC Classification: GTC; JFC; JMH; JMJ; KJW; VSC. Category: (G) General (US: Trade). Dimension: 142 x 209 x 26. Weight in Grams: 296.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- INGRAM PUBLISHER SERVICES US
- Condition
- New
- SKU
- 9781610392761
- ISBN
- 9781610392761
Paperback
Condition: New
€ 20.99€ 15.81
€ 20.99
€ 15.81
Paperback. Num Pages: 368 pages, Illustrations. BIC Classification: KJMP. Category: (P) Professional & Vocational. Dimension: 247 x 190 x 21. Weight in Grams: 732.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 368
- Format
- Paperback
- Publication date
- 2008
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9780273715474
- ISBN
- 9780273715474
Paperback
Condition: New
€ 110.50
€ 110.50
Paperback. Business relationship management (BRM) is crucial for building and maintaining strong relationships between a service provider and customer. This highly accessible introduction to the role of a BRM manager gives practical guidance to those new to the role or interested in getting a better understanding of what it entails. Series: BCS Guides to IT Roles. Num Pages: 190 pages, black & white illustrations. BIC Classification: KJM; KJWF; UB. Category: (P) Professional & Vocational. Dimension: 198 x 131 x 10. Weight in Grams: 214.
- Publisher
- BCS Learning & Development Limited
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781780172507
- ISBN
- 9781780172507
Paperback
Condition: New
€ 26.99€ 24.30
€ 26.99
€ 24.30
Paperback. Num Pages: 214 pages, illustrations. BIC Classification: 1DFA; BGB; KJSA. Category: (G) General (US: Trade). Dimension: 217 x 142 x 13. Weight in Grams: 310.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Ariadne Press United States
- Edition
- Expanded
- Number of pages
- 214
- Condition
- New
- SKU
- V9781572411524
- ISBN
- 9781572411524
Paperback
Condition: New
€ 35.99€ 26.64
€ 35.99
€ 26.64