Business & management
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Business & management
Business Essentials for Strategic Communicators: Creating Shared Value...
Ragas, Matthew W., Culp, Ron
Hardcover. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Num Pages: 232 pages, 13 black & white illustrations, 9 black & white tables. BIC Classification: KJC; KJP. Category: (P) Professional & Vocational. Dimension: 144 x 219 x 16. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137387738
- ISBN
- 9781137387738
Hardback
Condition: New
€ 108.36
€ 108.36
hardcover. This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global. Num Pages: 286 pages, biography. BIC Classification: KJD; KJM; KJP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2015th Edition
- Number of pages
- 286
- Condition
- New
- SKU
- V9781137388537
- ISBN
- 9781137388537
Hardback
Condition: New
€ 119.84
€ 119.84
Hardcover. This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury. Num Pages: 165 pages, biography. BIC Classification: KJZ. Category: (P) Professional & Vocational. Dimension: 142 x 222 x 15. Weight in Grams: 326.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137389060
- ISBN
- 9781137389060
Hardback
Condition: New
€ 170.01
€ 170.01
Hardback. Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Num Pages: 163 pages, 2 black & white illustrations, biography. BIC Classification: KJSA; KNBP. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 14. Weight in Grams: 359.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 163
- Condition
- New
- SKU
- V9781137389169
- ISBN
- 9781137389169
Hardback
Condition: New
€ 62.20
€ 62.20
The Chinese Stock Market. A Retrospect and Analysis from 2002. A Retro...
. Ed(S): Cheng, Siwei; Li, Ziran
Hardback. Both quantitative and qualitative analysis is used to review China's stock market in a book containing the latest research on China's IPO market, the 2006-07 market bubble, the development of institutional investors, the stock index futures market, stock sector performance, corporate governance of listed firms and China's growth enterprise market. Editor(s): Cheng, Siwei; Li, Ziran. Num Pages: 438 pages, biography. BIC Classification: 1FPC; KCX; KFFM2; KJK. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 29. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 438
- Condition
- New
- SKU
- V9781137391094
- ISBN
- 9781137391094
Hardback
Condition: New
€ 120.85
€ 120.85
Hardcover. The Growth of Chinese Electronics Firms outlines the way firms grow in China at an organizational level. Kimura uses China's electronics industry as a case study for measuring technology-fuelled growth and provides a way to understand diversified the growth process systematically. Num Pages: 174 pages, 7 black & white illustrations, biography. BIC Classification: 1FPC; KCD; KJV; KNDH. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 356.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137391407
- ISBN
- 9781137391407
Hardback
Condition: New
€ 61.84
€ 61.84
Hardback. Num Pages: 104 pages, 27 black & white illustrations, biography. BIC Classification: KFFM; KJH. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 104
- Condition
- New
- SKU
- V9781137391490
- ISBN
- 9781137391490
Hardback
Condition: New
€ 67.39
€ 67.39
Hardcover. Financing Life Science Innovation reviews the literature on venture capital, corporate governance, and life science venturing and presents a study of the Swedish life science industry and the venture capital investors being active in financially and managerially supporting life science start-up firms. Num Pages: 258 pages, biography. BIC Classification: 1DNS; KJH; KJMV1; PSA. Category: (P) Professional & Vocational. Dimension: 225 x 146 x 21. Weight in Grams: 438.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137392466
- ISBN
- 9781137392466
Hardback
Condition: New
€ 119.10
€ 119.10
Hardcover. This book explores the changing socio-economic and technological landscape of the 21 century and what it means. It adopts an industrial economic approach, whilst proposing a road map leading to the adoption of a 'societal market economy' model as an appealing and politically acceptable third-way between capitalism and socialism. Num Pages: 311 pages, biography. BIC Classification: KCS; KCX; KJC; KJD. Category: (P) Professional & Vocational. Dimension: 143 x 219 x 24. Weight in Grams: 512.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137392893
- ISBN
- 9781137392893
Hardback
Condition: New
€ 63.18
€ 63.18
Analytics, Innovation, and Excellence-Driven Enterprise Sustainability
. Ed(S): Carayannis, Elias G.; Sindakis, Stav...
Hardback. Editor(s): Carayannis, Elias G.; Sindakis, Stavros. Series: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth. Num Pages: 285 pages, 60 black & white illustrations, biography. BIC Classification: KJD; KJQ; KJU. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 285
- Condition
- New
- SKU
- V9781137393012
- ISBN
- 9781137393012
Hardback
Condition: New
€ 171.67
€ 171.67
Hardback. Num Pages: 276 pages, 4 black & white illustrations, 52 colour illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 276
- Condition
- New
- SKU
- V9781137394316
- ISBN
- 9781137394316
Hardback
Condition: New
€ 150.82
€ 150.82
Hardback. Leadership in Balance provides readers with a deeper understanding of the art, practice, and discipline of purpose-driven collaboration, and teaches them how new leadership habits of the mind will positively impact an organization's learning, growth, and change. Num Pages: 195 pages, 7 black & white illustrations, biography. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 216 x 140 x 17. Weight in Grams: 381.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 195
- Condition
- New
- SKU
- V9781137394330
- ISBN
- 9781137394330
Hardback
Condition: New
€ 93.22
€ 93.22
Hardcover. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. Num Pages: 185 pages, biography. BIC Classification: JPP; JPR; KJS. Category: (P) Professional & Vocational. Dimension: 224 x 136 x 17. Weight in Grams: 370.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137394439
- ISBN
- 9781137394439
Hardback
Condition: New
€ 118.71
€ 118.71
Hardback. This two-volume book unveils trends, strengths, weaknesses and overall dynamics and implications of social entrepreneurship in the Middle East region, whilst identifying both opportunities and threats facing social entrepreneurship and supplements through a wealth of insights and examples inspired from practice and current applications. Editor(s): Jamali, Dima; Lanteri, Alessandro. Num Pages: 275 pages, biography. BIC Classification: 1FB; KJC; KJG; KJH. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 275
- Condition
- New
- SKU
- V9781137395344
- ISBN
- 9781137395344
Hardback
Condition: New
€ 119.70
€ 119.70
Hardback. Num Pages: 288 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KJMV2; KJU; KNST. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2017
- Number of pages
- 288
- Condition
- New
- SKU
- V9781137395375
- ISBN
- 9781137395375
Hardback
Condition: New
€ 181.78
€ 181.78
Hardcover. Philanthropy in Transition examines the rising importance of new channels of giving, from purchase made from social market enterprises to social impact investing. While these movements extend the reach and appeal beyond traditional philanthropy, the result is a widening distance between donor and recipient that raises new challenges. Num Pages: 190 pages, biography. BIC Classification: 1KBB; HBT; JKSN1; KJG. Category: (P) Professional & Vocational. Dimension: 226 x 144 x 17. Weight in Grams: 364.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137395610
- ISBN
- 9781137395610
Hardback
Condition: New
€ 61.84
€ 61.84
Hardback. Fair Trade In CSR Strategy of Global Retailers shows how retailers can improve the success of their fair trade strategy. Using Polish market research, the authors analyze the aggressive and detrimental competition between retailers such as Ikea, and Tesco to emphasize the benefits of CSR strategy for stakeholders and society at large. Editor(s): Nestorowicz, Renata; Stefanska, Magdalena. Num Pages: 223 pages, 7 black & white illustrations, biography. BIC Classification: KJG; KNPR. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 18. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 223
- Condition
- New
- SKU
- V9781137395689
- ISBN
- 9781137395689
Hardback
Condition: New
€ 119.19
€ 119.19
Hardcover. Using current business examples and academic research, Tools for Systematic Problem-Solving educates managers and executives on how to systematically examine key assumptions to ensure survival and success for their organizations. Num Pages: 91 pages, biography. BIC Classification: KJC; KJF; KJM; KJV. Category: (P) Professional & Vocational. Dimension: 145 x 217 x 13. Weight in Grams: 260.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 96
- Condition
- New
- SKU
- V9781137396303
- ISBN
- 9781137396303
Hardback
Condition: New
€ 61.39
€ 61.39
Hardcover. By arguing and detailing the elements of a soft and hard infrastructure approach to the process of global stakeholder relationships governance, this study integrates advanced, flexible and feasible tools to develop an organization's listening culture; integrated reporting as an ongoing process of continued multi-stakeholder reporting. Num Pages: 163 pages, biography. BIC Classification: JFFS; KJC; KJD; KJM. Category: (P) Professional & Vocational. Dimension: 223 x 159 x 16. Weight in Grams: 352.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Palgrave Pivot
- Condition
- New
- SKU
- V9781137396808
- ISBN
- 9781137396808
Hardback
Condition: New
€ 82.43
€ 82.43
Hardcover. Business and Education in the Middle East brings together academic and business expertise in order to come up with long-term strategies that will have a great effect on the university performance and governance. The book shares experiences and knowledge to explore innovative strategies and plans with a new perspective for the future. Editor(s): Azoury, Nehme. Num Pages: 174 pages, biography. BIC Classification: KJC; KJK; KJM; KJR. Category: (P) Professional & Vocational. Dimension: 219 x 144 x 14. Weight in Grams: 336.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137396945
- ISBN
- 9781137396945
Hardback
Condition: New
€ 61.98
€ 61.98
Paperback. This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers. Series: Palgrave Pocket Consultants. Num Pages: 256 pages, 4 figures. BIC Classification: KJM; KNSG. Category: (P) Professional & Vocational. Dimension: 203 x 140 x 14. Weight in Grams: 258.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137397287
- ISBN
- 9781137397287
Paperback
Condition: New
€ 33.49
€ 33.49
Hardcover. Value-Based Working Capital Management analyzes the causes and effects of improper cash flow management between entrepreneurial organizations with varying levels of risk. Num Pages: 181 pages, 39 black & white illustrations, biography. BIC Classification: KFFM; KJH. Category: (P) Professional & Vocational. Dimension: 145 x 225 x 16. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137397997
- ISBN
- 9781137397997
Hardback
Condition: New
€ 62.12
€ 62.12
Hardcover. This book presents a collection of nine studies which contribute to a more robust and richer understanding of entrepreneurship, self-employment and retirement in a diversity of settings, including the Netherlands, Canada, the United Kingdom, Singapore and the US, by drawing on both qualitative and quantitative data. Editor(s): Sappleton, Natalie; Lourenco, Fernando. Num Pages: 277 pages, biography. BIC Classification: JFSP31; KJH; KJVS. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 20. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137398376
- ISBN
- 9781137398376
Hardback
Condition: New
€ 119.23
€ 119.23
Hardcover. The Poetic Organization explores the inherent aspects of organization that revolve around poetic processes. This book is a commentary on poetic elements in organization that are critical to developmental areas of organizations, yet poetics are rarely given the attention deserved. Num Pages: 212 pages, biography. BIC Classification: HP; KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 224 x 142 x 18. Weight in Grams: 378.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137398710
- ISBN
- 9781137398710
Hardback
Condition: New
€ 62.31
€ 62.31