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Business & management

Results 18141 - 18160 of 19374

Business & management

Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
400
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780470613580
ISBN
9780470613580
Hardback
Condition: New

€ 33.99
€ 24.34

Hardback. A central premise of this book is that a postmodern reading of ethics represents an expression of, and engagement with, the ethical complexities that define the business landscape. Discusses such concepts as responsible leadership and corporate responsibility. Series: Issues in Business Ethics. Num Pages: 196 pages, biography. BIC Classification: HPQ; KJC; KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 454.
Publisher
Springer
Format
Hardback
Publication date
2012
Edition
2013th Edition
Condition
New
SKU
V9789400751309
ISBN
9789400751309
Hardback
Condition: New

€ 124.23

Hardcover. Nick Morgan, one of America's top communication and speech coaches, shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. Num Pages: 224 pages. BIC Classification: CBP; KJP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 160 x 22. Weight in Grams: 406.
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
224
Format
Hardback
Publication date
2009
Edition
1st Edition
Condition
New
SKU
V9780470404355
ISBN
9780470404355
Hardback
Condition: New

€ 30.99
€ 23.86

Paperback. Informed tourism policies and plans require a critical appreciation of the historically complex and dynamic contexts in which public policy is developed and implemented, and of the impacts of public policy. Num Pages: 486 pages, Illustrations, maps. BIC Classification: KJB; KN. Category: (U) Tertiary Education (US: College). Dimension: 241 x 161 x 31. Weight in Grams: 978.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
486
Format
Paperback
Publication date
2006
Condition
New
SKU
V9780470807767
ISBN
9780470807767
Paperback
Condition: New

€ 55.87

Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9780199565740
ISBN
9780199565740
Paperback
Condition: New

€ 192.47

Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
Publisher
Thomas Nelson Publishers
Format
Paperback
Publication date
2011
Condition
New
SKU
V9781602555105
ISBN
9781602555105
Paperback
Condition: New

€ 17.99
€ 17.38

Paperback. .
Publisher
Cengage Learning, Inc
Format
Paperback
Publication date
2017
Edition
7th Edition
Condition
New
SKU
V9781305507272
ISBN
9781305507272
Paperback
Condition: New

€ 101.15

Paperback. An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do. Num Pages: 448 pages, black & white tables, figures. BIC Classification: KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 230 x 186 x 27. Weight in Grams: 798.
Publisher
SAGE Publications Inc United Kingdom
Number of pages
448
Format
Paperback
Publication date
2008
Condition
New
SKU
V9781412928793
ISBN
9781412928793
Paperback
Condition: New

€ 70.03

Hardcover. Num Pages: 344 pages. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. Weight in Grams: 666.
Publisher
Bloomsbury Publishing PLC
Format
Hardback
Publication date
2017
Condition
New
SKU
V9781472935298
ISBN
9781472935298
Hardback
Condition: New

€ 33.99
€ 24.56

Paperback. .
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2016
Edition
UK ed.
Condition
New
SKU
V9781472910738
ISBN
9781472910738
Paperback
Condition: New

€ 33.99
€ 26.77

Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
Publisher
Palgrave Macmillan
Number of pages
198
Format
Hardback
Publication date
2009
Condition
New
SKU
V9780230576575
ISBN
9780230576575
Hardback
Condition: New

€ 81.15

Hardcover. Num Pages: 256 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Weight in Grams: 666.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119144670
ISBN
9781119144670
Hardback
Condition: New

€ 32.99
€ 25.85

Paperback. Identifies the major forces that have pushed clean tech from back-to-the-earth utopian dream to its revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. This book highlights major clean-tech sectors - solar energy, wind power, and biofuels and biomaterials. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJR; KNBT. Category: (G) General (US: Trade). Dimension: 203 x 136 x 20. Weight in Grams: 264.
Publisher
HarperCollins Publishers Inc United States
Number of pages
320
Format
Paperback
Publication date
2008
Edition
Reprint
Condition
New
SKU
V9780060896249
ISBN
9780060896249
Paperback
Condition: New

€ 16.99
€ 16.57

Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749479596
ISBN
9780749479596
Paperback
Condition: New

€ 26.99
€ 23.78

Paperback. Num Pages: 543 pages, 82 black & white illustrations, biography. BIC Classification: KJQ; UQ; UT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 30. Weight in Grams: 896.
Publisher
Apress
Format
Paperback
Publication date
2016
Edition
2nd ed.
Condition
New
SKU
V9781484220733
ISBN
9781484220733
Paperback
Condition: New

€ 34.99
€ 32.30

Paperback. How do firms grow? How do firms compete? An influential answer to these fundamental questions of business strategy lies in the concept of dynamic capabilities. David Teece has been a leading pioneer of this perspective, and this book is the clearest and most succinct statement of his ideas. Essential reading for business students and managers. Num Pages: 320 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJC; KJD; KJM. Category: (P) Professional & Vocational. Dimension: 215 x 157 x 16. Weight in Grams: 412.
Publisher
Oxford University Press United Kingdom
Number of pages
320
Format
Paperback
Publication date
2011
Edition
Reprint
Condition
New
SKU
V9780199691906
ISBN
9780199691906
Paperback
Condition: New

€ 46.00

Paperback. This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Num Pages: 272 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 192 x 322 x 20. Weight in Grams: 658.
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119272113
ISBN
9781119272113
Paperback
Condition: New

€ 37.99
€ 27.16

Paperback. Whether you're already involved in research, planning your first project or commissioning an external research company, this book covers something you need to conduct robust, reliable research. It also covers the tools, strategy and action to make your project a success. Num Pages: 256 pages, Illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 159 x 14. Weight in Grams: 394.
Publisher
Kogan Page Ltd
Number of pages
256
Format
Paperback
Publication date
2012
Edition
1st Edition
Condition
New
SKU
V9780749466824
ISBN
9780749466824
Paperback
Condition: New

€ 46.99
€ 42.03

Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
Publisher
BIS Publishers
Format
Paperback
Publication date
2015
Condition
New
SKU
V9789063693817
ISBN
9789063693817
Paperback
Condition: New

€ 17.99
€ 16.69

Hardcover. .
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2005
Condition
New
SKU
V9781403918819
ISBN
9781403918819
Hardback
Condition: New

€ 130.41
€ 20.49

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