Business & management
Results 18141 - 18160 of 19374
Business & management
Hardcover. Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Num Pages: 400 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 228 x 163 x 33. Weight in Grams: 628.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 400
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470613580
- ISBN
- 9780470613580
Hardback
Condition: New
€ 33.99€ 24.34
€ 33.99
€ 24.34
Hardback. A central premise of this book is that a postmodern reading of ethics represents an expression of, and engagement with, the ethical complexities that define the business landscape. Discusses such concepts as responsible leadership and corporate responsibility. Series: Issues in Business Ethics. Num Pages: 196 pages, biography. BIC Classification: HPQ; KJC; KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 454.
- Publisher
- Springer
- Format
- Hardback
- Publication date
- 2012
- Edition
- 2013th Edition
- Condition
- New
- SKU
- V9789400751309
- ISBN
- 9789400751309
Hardback
Condition: New
€ 124.23
€ 124.23
Hardcover. Nick Morgan, one of America's top communication and speech coaches, shows how anyone can be an effective speaker by presenting an image of authenticity and respect for their audience, whether in a group presentation or a one-on-one conversation. Num Pages: 224 pages. BIC Classification: CBP; KJP. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 236 x 160 x 22. Weight in Grams: 406.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2009
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470404355
- ISBN
- 9780470404355
Hardback
Condition: New
€ 30.99€ 23.86
€ 30.99
€ 23.86
Paperback. Informed tourism policies and plans require a critical appreciation of the historically complex and dynamic contexts in which public policy is developed and implemented, and of the impacts of public policy. Num Pages: 486 pages, Illustrations, maps. BIC Classification: KJB; KN. Category: (U) Tertiary Education (US: College). Dimension: 241 x 161 x 31. Weight in Grams: 978.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 486
- Format
- Paperback
- Publication date
- 2006
- Condition
- New
- SKU
- V9780470807767
- ISBN
- 9780470807767
Paperback
Condition: New
€ 55.87
€ 55.87
Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780199565740
- ISBN
- 9780199565740
Paperback
Condition: New
€ 192.47
€ 192.47
Paperback. Lleno de consejos practicos y motivacion para todo profesional de ventas, Zig Ziglar Ventas es una completa guia de referencia para cualquier profesional en este campo. Num Pages: 386 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 212 x 139 x 31. Weight in Grams: 371.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781602555105
- ISBN
- 9781602555105
Paperback
Condition: New
€ 17.99€ 17.38
€ 17.99
€ 17.38
Paperback. .
- Publisher
- Cengage Learning, Inc
- Format
- Paperback
- Publication date
- 2017
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781305507272
- ISBN
- 9781305507272
Paperback
Condition: New
€ 101.15
€ 101.15
Paperback. An integrated, accessible and humorous guide to why research methods are the way they are and how they do what they do. Num Pages: 448 pages, black & white tables, figures. BIC Classification: KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 230 x 186 x 27. Weight in Grams: 798.
- Publisher
- SAGE Publications Inc United Kingdom
- Number of pages
- 448
- Format
- Paperback
- Publication date
- 2008
- Condition
- New
- SKU
- V9781412928793
- ISBN
- 9781412928793
Paperback
Condition: New
€ 70.03
€ 70.03
Hardcover. Num Pages: 344 pages. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156. Weight in Grams: 666.
- Publisher
- Bloomsbury Publishing PLC
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781472935298
- ISBN
- 9781472935298
Hardback
Condition: New
€ 33.99€ 24.56
€ 33.99
€ 24.56
Paperback. .
- Publisher
- Bloomsbury Publishing PLC
- Format
- Paperback
- Publication date
- 2016
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781472910738
- ISBN
- 9781472910738
Paperback
Condition: New
€ 33.99€ 26.77
€ 33.99
€ 26.77
Hardback. The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do. Num Pages: 198 pages, 1, black & white illustrations. BIC Classification: KJMV7; KJS; KNTY. Category: (P) Professional & Vocational. Dimension: 242 x 167 x 17. Weight in Grams: 418.
- Publisher
- Palgrave Macmillan
- Number of pages
- 198
- Format
- Hardback
- Publication date
- 2009
- Condition
- New
- SKU
- V9780230576575
- ISBN
- 9780230576575
Hardback
Condition: New
€ 81.15
€ 81.15
Hardcover. Num Pages: 256 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119144670
- ISBN
- 9781119144670
Hardback
Condition: New
€ 32.99€ 25.85
€ 32.99
€ 25.85
Paperback. Identifies the major forces that have pushed clean tech from back-to-the-earth utopian dream to its revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. This book highlights major clean-tech sectors - solar energy, wind power, and biofuels and biomaterials. Num Pages: 336 pages, black & white illustrations. BIC Classification: KJR; KNBT. Category: (G) General (US: Trade). Dimension: 203 x 136 x 20. Weight in Grams: 264.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2008
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060896249
- ISBN
- 9780060896249
Paperback
Condition: New
€ 16.99€ 16.57
€ 16.99
€ 16.57
Paperback. A fascinating book that presents a critical examination of PR by exploring some of the most interesting, widely-accepted myths that permeate the industry. Series: Business Myths. Num Pages: 224 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 234 x 156. .
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749479596
- ISBN
- 9780749479596
Paperback
Condition: New
€ 26.99€ 23.78
€ 26.99
€ 23.78
Paperback. Num Pages: 543 pages, 82 black & white illustrations, biography. BIC Classification: KJQ; UQ; UT. Category: (G) General (US: Trade). Dimension: 235 x 155 x 30. Weight in Grams: 896.
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2016
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9781484220733
- ISBN
- 9781484220733
Paperback
Condition: New
€ 34.99€ 32.30
€ 34.99
€ 32.30
Paperback. How do firms grow? How do firms compete? An influential answer to these fundamental questions of business strategy lies in the concept of dynamic capabilities. David Teece has been a leading pioneer of this perspective, and this book is the clearest and most succinct statement of his ideas. Essential reading for business students and managers. Num Pages: 320 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJC; KJD; KJM. Category: (P) Professional & Vocational. Dimension: 215 x 157 x 16. Weight in Grams: 412.
- Publisher
- Oxford University Press United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- Reprint
- Condition
- New
- SKU
- V9780199691906
- ISBN
- 9780199691906
Paperback
Condition: New
€ 46.00
€ 46.00
Paperback. This book stitches together a complete design journey from beginning to end in a way that you ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Num Pages: 272 pages, illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 192 x 322 x 20. Weight in Grams: 658.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119272113
- ISBN
- 9781119272113
Paperback
Condition: New
€ 37.99€ 27.16
€ 37.99
€ 27.16
Paperback. Whether you're already involved in research, planning your first project or commissioning an external research company, this book covers something you need to conduct robust, reliable research. It also covers the tools, strategy and action to make your project a success. Num Pages: 256 pages, Illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 159 x 14. Weight in Grams: 394.
- Publisher
- Kogan Page Ltd
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749466824
- ISBN
- 9780749466824
Paperback
Condition: New
€ 46.99€ 42.03
€ 46.99
€ 42.03
Paperback. According to Forrester Research, the tools and principles of service design should be common practice in the board room within 10 years. The vast majority of managers surveyed consider customer experience as the most important battle ground for competitive advantage. This book deals with this topic. Num Pages: 108 pages. BIC Classification: KJSU. Category: (G) General (US: Trade). Dimension: 216 x 176 x 7. Weight in Grams: 222.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9789063693817
- ISBN
- 9789063693817
Paperback
Condition: New
€ 17.99€ 16.69
€ 17.99
€ 16.69
Hardcover. .
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2005
- Condition
- New
- SKU
- V9781403918819
- ISBN
- 9781403918819
Hardback
Condition: New
€ 130.41€ 20.49
€ 130.41
€ 20.49