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Business & management

Results 15121 - 15140 of 33417

Business & management

Hardback. This book analyses the enduring changes marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing. Num Pages: 154 pages, biography. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 900.
Format
Hardback
Publication date
2003
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
154
Condition
New
SKU
V9783540002857
ISBN
9783540002857
Hardback
Condition: New

€ 65.28

hardcover. Marketing 101 is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. This book will introduce educators to sound marketing principles and action steps. Num Pages: 168 pages, illustrations. BIC Classification: JNKP; KJS. Category: (G) General (US: Trade). Dimension: 264 x 187 x 15. Weight in Grams: 526.
Format
Hardback
Publication date
2011
Publisher
Rowman & Littlefield United States
Edition
3rd Edition
Number of pages
168
Condition
New
SKU
V9781607096245
ISBN
9781607096245
Hardback
Condition: New

€ 113.45

Paperback. Series: Springer-Lehrbuch. BIC Classification: KJ. Dimension: 235 x 155. Weight in Grams: 1230.
Format
Paperback
Publication date
1996
Publisher
Springer Berlin Heidelberg
Condition
New
SKU
V9783540608127
ISBN
9783540608127
Paperback
Condition: New

€ 41.71

Hardback. Series: Interactive Study Guides. Num Pages: 572 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 252 x 215 x 27. Weight in Grams: 1518.
Publication date
2012
Publisher
John Wiley & Sons Australia Ltd
Edition
2nd Edition
Condition
New
Format
Hardback
SKU
V9780730303411
ISBN
9780730303411
Hardback
Condition: New

€ 71.22

Paperback. Series: Open University: Modern Art - Practices & Debates. Num Pages: 572 pages. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 250 x 216 x 26. Weight in Grams: 1488.
Format
Paperback
Publication date
2016
Publisher
John Wiley & Sons Australia Ltd Australia
Edition
2nd Edition + iStudy Version 2
Number of pages
572
Condition
New
SKU
V9781118389003
ISBN
9781118389003
Paperback
Condition: New

€ 110.74

Hardcover. Num Pages: 189 pages, biography. BIC Classification: KJMV9; KN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 353.
Format
Hardback
Publication date
1980
Publisher
Palgrave Macmillan
Number of pages
189
Condition
New
SKU
V9780333223482
ISBN
9780333223482
Hardback
Condition: New

€ 180.50

paperback. Series: Bwl Im Bachelor-Studiengang. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 458.
Format
Paperback
Publication date
2016
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
1. Aufl. 2015
Condition
New
SKU
V9783540874553
ISBN
9783540874553
Paperback
Condition: New

€ 45.13

Paperback / so. Series: Betriebswirtschaftliches Grundstudium. Num Pages: 651 pages, black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1030.
Format
Paperback
Publication date
1982
Publisher
Gabler Verlag United Kingdom
Edition
6
Number of pages
651
Condition
New
SKU
V9783409690133
ISBN
9783409690133
Paperback
Condition: New

€ 98.41

Paperback / so. Num Pages: 656 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 34. Weight in Grams: 1034.
Format
Paperback
Publication date
1980
Publisher
Gabler Verlag United Kingdom
Number of pages
656
Condition
New
SKU
V9783409690126
ISBN
9783409690126
Paperback
Condition: New

€ 72.72

Paperback / so. Editor(s): Topritzhofer, Edgar. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 28. Weight in Grams: 848.
Format
Paperback
Publication date
1978
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783409360715
ISBN
9783409360715
Paperback
Condition: New

€ 80.85

Paperback / so. Editor(s): Drosse, Volker; Vossebein, Ulrich. Series: Mlp Repetitorium: Repetitorium Wirtschaftswissenschaften. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 235 x 190 x 12. Weight in Grams: 386.
Format
Paperback
Publication date
2002
Publisher
Gabler Verlag United States
Edition
3
Condition
New
SKU
V9783409326148
ISBN
9783409326148
Paperback
Condition: New

€ 52.05

Paperback / so. Inhaltlich und methodisch-didaktisch - exakt auf das Bachelor-Studium zugeschnitten. Verhaltenswissenschaftliche Grundlagen, Marketing-Konzeption. Der Autor erlautert Marketing-Ziele, -Strategien, -Mix, -Kontrolle und Marktforschung. Plus: Fallstudie..

" Series: BA Kompakt. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 12. Weight in Grams: 327.
Format
Paperback
Publication date
2007
Publisher
Physica-Verlag GmbH & Co Germany
Condition
New
SKU
V9783790819410
ISBN
9783790819410
Paperback
Condition: New

€ 36.81

Paperback. Since it was published, Marketing has established itself as a first choice text for marketing undergraduates, MBA students and those taking professional examinations. Marketing is exceptionally easy to use, is comprehensive, international, up--to--date and innovative. Num Pages: 576 pages, 0. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 249 x 188 x 30. Weight in Grams: 1078.
Format
Paperback
Publication date
1995
Publisher
John Wiley and Sons Ltd
Edition
2nd Edition
Condition
New
SKU
V9780631196389
ISBN
9780631196389
Paperback
Condition: New

€ 50.78
€ 43.00

Paperback. From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company. Num Pages: 384 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 232 x 189 x 21. Weight in Grams: 574.
Format
Paperback
Publication date
2006
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
384
Condition
New
SKU
V9780471790792
ISBN
9780471790792
Paperback
Condition: New

€ 114.51

Paperback. Alternative, engaging, aimed at students, and written with the intention to challenge and educate. The onus is on fostering active consideration of marketing in the world. Num Pages: 256 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 168 x 14. Weight in Grams: 452.
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
256
Format
Paperback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9781848608788
ISBN
9781848608788
Paperback
Condition: New

€ 68.51

paperback.
Format
Paperback
Publication date
2006
Publisher
Harvard Business Review Press United States
Edition
1st Edition
Number of pages
230
Condition
New
SKU
V9781591397625
ISBN
9781591397625
Paperback
Condition: New

€ 25.99
€ 22.97

Hardback. Num Pages: 175 pages, 7 black & white illustrations, biography. BIC Classification: GTF; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 467.
Format
Hardback
Publication date
2017
Publisher
Springer, India, Private Ltd India
Edition
1st ed. 2017
Number of pages
175
Condition
New
SKU
V9788132237075
ISBN
9788132237075
Hardback
Condition: New

€ 119.15

Hardback. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive? This guide includes 40 marketbusting moves and outlines 5 overall strategies companies have used to drive new growth including: change the customer experience, reconfigure products and services, and redefine key metrics. Num Pages: 272 pages, illustrations. BIC Classification: KJ. Category: (G) General (US: Trade). Dimension: 242 x 164 x 23. Weight in Grams: 576.
Format
Hardback
Publication date
2005
Publisher
Harvard Business Review Press United States
Number of pages
272
Condition
New
SKU
V9781591391234
ISBN
9781591391234
Hardback
Condition: New

€ 37.99
€ 32.94

Paperback. Num Pages: 418 pages, 43 black & white tables, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 22. Weight in Grams: 670.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
Softcover reprint of hardcover 1st ed. 2001
Number of pages
418
Condition
New
SKU
V9783642074561
ISBN
9783642074561
Paperback
Condition: New

€ 141.45

Hardback. Num Pages: 418 pages, 43 black & white tables, biography. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 25. Weight in Grams: 791.
Format
Hardback
Publication date
2001
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
418
Condition
New
SKU
V9783540412588
ISBN
9783540412588
Hardback
Condition: New

€ 127.49

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