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Business & management

Results 18921 - 18940 of 20580

Business & management

hardcover. Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Num Pages: 210 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 159 x 21. Weight in Grams: 404.
Format
Hardback
Publication date
2011
Publisher
Wiley
Condition
New
SKU
9781118103524
ISBN
9781118103524
Hardback
Condition: New

€ 29.99
€ 19.04

Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc United States
Edition
1st Edition
Number of pages
304
Condition
New
SKU
V9781118336038
ISBN
9781118336038
Hardback
Condition: New

€ 25.99
€ 21.03

Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9781119308065
ISBN
9781119308065
Hardback
Condition: New

€ 31.99
€ 24.80

Paperback / so. Editor(s): Sierke, Berndt R a; Albe, Frank. Num Pages: 448 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 739.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Number of pages
448
Condition
New
SKU
V9783322902368
ISBN
9783322902368
Paperback
Condition: New

€ 82.94

Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 406.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United Kingdom
Number of pages
289
Condition
New
SKU
V9783834911056
ISBN
9783834911056
Paperback
Condition: New

€ 91.26

Paperback. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 246 x 169 x 46. Weight in Grams: 1410.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag
Edition
Softcover reprint of the original 1st ed. 2001
Condition
New
SKU
V9783663094401
ISBN
9783663094401
Paperback
Condition: New

€ 93.09

Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 350.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag
Condition
New
SKU
V9783835005303
ISBN
9783835005303
Paperback
Condition: New

€ 102.04

Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
Publisher
McGraw-Hill Education - Europe
Format
Paperback
Publication date
2014
Edition
1st Edition
Condition
New
SKU
V9780071833608
ISBN
9780071833608
Paperback
Condition: New

€ 34.99
€ 25.28

Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
224
Format
Hardback
Publication date
2010
Edition
1st Edition
Condition
New
SKU
V9780470614181
ISBN
9780470614181
Hardback
Condition: New

€ 25.99
€ 21.09

Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
192
Format
Paperback
Publication date
2016
Edition
1st Edition
Condition
New
SKU
V9780857086426
ISBN
9780857086426
Paperback
Condition: New

€ 15.99
€ 13.51

Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.

Publisher
John Wiley & Sons Inc
Number of pages
304
Format
Hardback
Publication date
2011
Edition
1st Edition
Condition
New
SKU
V9781118113363
ISBN
9781118113363
Hardback
Condition: New

€ 27.99
€ 23.14

Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
432
Format
Paperback
Publication date
1995
Edition
2nd Edition
Condition
New
SKU
V9780471948391
ISBN
9780471948391
Paperback
Condition: New

€ 71.45

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
Format
Paperback
Publication date
2008
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834914354
ISBN
9783834914354
Paperback
Condition: New

€ 69.87

Hardback. What is a boundary? Simply put, a boundary is a property line that defines ownership, and responsibility. Beginning with a lucid description of how brains actually work, the author applies those principles to the critical aspects of a leader's work: how to manage teams, coach direct reports, and instill an organization with values and culture. Num Pages: 272 pages. BIC Classification: KJMB. Category: (G) General (US: Trade). Dimension: 235 x 163 x 24. Weight in Grams: 436.
Publisher
HarperCollins Publishers Inc United States
Number of pages
256
Format
Hardback
Publication date
2013
Condition
New
SKU
V9780062206336
ISBN
9780062206336
Hardback
Condition: New

€ 25.99
€ 17.37

Paperback. Looks at the ways governments have supported entrepreneurs and venture capitalists across decades and continents. This title provides insights into why some public initiatives work while others are hobbled by pitfalls, and offers suggestions for how public ventures should be implemented. Series: The Kauffman Foundation Series on Innovation and Entrepreneurship. Num Pages: 240 pages, 2 halftones. 9 line illus. 4 tables. BIC Classification: KCP; KFF; KJH. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 235 x 17. Weight in Grams: 388.
Publisher
Princeton University Press
Number of pages
240
Format
Paperback
Publication date
2012
Edition
Reprint
Condition
New
SKU
V9780691154534
ISBN
9780691154534
Paperback
Condition: New

€ 24.99
€ 18.80

Hardback. Bottom Line Management presents a new approach to management. It will help the reader understand an organization's bottom line and contribute to it. The author has been an Ivy League teacher and professor for more than thirty years and is active in consulting. Num Pages: 106 pages, 1 black & white illustrations, 9 black & white tables, biography. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 205 x 137 x 11. Weight in Grams: 264.
Format
Hardback
Publication date
2008
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
106
Condition
New
SKU
V9783540714460
ISBN
9783540714460
Hardback
Condition: New

€ 71.54

Paperback / so. Num Pages: 209 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Weight in Grams: 306.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universitatsverlag United States
Number of pages
209
Condition
New
SKU
V9783824463817
ISBN
9783824463817
Paperback
Condition: New

€ 58.81

Paperback. Num Pages: 299 pages, 5 black & white illustrations, 4 black & white tables. BIC Classification: KFF; KJC. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 16. Weight in Grams: 392.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
299
Condition
New
SKU
V9783824478446
ISBN
9783824478446
Paperback
Condition: New

€ 85.57

Paperback / so. Num Pages: 332 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 19. Weight in Grams: 465.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
332
Condition
New
SKU
V9783824470594
ISBN
9783824470594
Paperback
Condition: New

€ 86.76

Paperback / so. Series: Empirische Finanzmarktforschung/Empirical Finance. Num Pages: 232 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 14. Weight in Grams: 313.
Format
Paperback
Publication date
1997
Publisher
Deutscher Universitatsverlag United States
Number of pages
232
Condition
New
SKU
V9783824464661
ISBN
9783824464661
Paperback
Condition: New

€ 53.71

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