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Business & management
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Business & management
Paperback. PRAISE FOR THE BRAND WHO CRIED "WOLF"
"Powerful brands command. Read this insightful book and allowScott to share how to make your brand stand out and deliver youbuckets of money!" Mark Victor Hansen, bestselling author of the ChickenSoup for the Soul(r) series
"Deming's approach to branding is not about gimmicks. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 16. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9781118036761
- ISBN
- 9781118036761
Paperback
Condition: New
€ 31.99€ 24.89
€ 31.99
€ 24.89
Hardcover. The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Num Pages: 328 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 161 x 23. Weight in Grams: 594.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 328
- Format
- Hardback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470027516
- ISBN
- 9780470027516
Hardback
Condition: New
€ 42.38
€ 42.38
Hardcover.
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity). Num Pages: 240 pages, Illustrations (black and white). BIC Classification: KJS; KJVX. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 21. Weight in Grams: 464.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118555835
- ISBN
- 9781118555835
Hardback
Condition: New
€ 49.98
€ 49.98
Hardcover. This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 198 x 20. Weight in Grams: 652.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2010
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470686195
- ISBN
- 9780470686195
Hardback
Condition: New
€ 37.31
€ 37.31
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
- Publisher
- New Riders
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780134172811
- ISBN
- 9780134172811
Paperback
Condition: New
€ 26.99€ 23.70
€ 26.99
€ 23.70
Paperback. The international bestseller--now updatedfor an even bigger, brand-savvy market Num Pages: 288 pages, black & white illustrations. BIC Classification: KJVS. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 17. Weight in Grams: 352.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071597500
- ISBN
- 9780071597500
Paperback
Condition: New
€ 31.99€ 22.80
€ 31.99
€ 22.80
Hardcover. Offers a version of the comprehensive guide to help any organization go "boundaryless" - and become a company with the ability to quickly, proactively, and creatively adjust to changes in the environment. Num Pages: 384 pages, notes, index. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 159 x 29. Weight in Grams: 682.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 2nd Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780787959432
- ISBN
- 9780787959432
Hardback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57
Hardcover. For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry. Editor(s): Stern, Carl W.; Deimler, Michael S. Num Pages: 432 pages, Illustrations. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 36. Weight in Grams: 658.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2Rev Ed
- Number of pages
- 432
- Condition
- New
- SKU
- V9780471757221
- ISBN
- 9780471757221
Hardback
Condition: New
€ 41.99€ 29.67
€ 41.99
€ 29.67
231 pages. Cateogry: (G) General (US: Trade). BIC Classification: KJE; KJS; UT. Dimension: 225 x 152 x 13. Weight: 344.
- Number of pages
- 231
- Condition
- New
- SKU
- V9781610350525
- ISBN
- 9781610350525
Hardback
Condition: New
€ 34.99€ 23.71
€ 34.99
€ 23.71
Hardcover. The world's greatest business consultant takes the business book down to a whole new level Not to take anything away from E.F. Hutton, but when Stephen Michael Peter Thomas(r) talks, people really listen. (Or at least they turn their heads in his general direction). And what they hear astounds them. The ideas are so simple. Num Pages: 176 pages, Illustrations, ports. BIC Classification: KJH; WH. Category: (G) General (US: Trade). Dimension: 222 x 170 x 19. Weight in Grams: 500.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780471173984
- ISBN
- 9780471173984
Hardback
Condition: New
€ 26.99€ 22.22
€ 26.99
€ 22.22
Hardcover. Successful managers such as Larry Bossidy of AlliedSignal and Jack Welch of General Electric offer advice and inspiration on the topic of management in this book. Each selection is introduced by the editor, providing interesting and relevant background information on each manager. Editor(s): Krass, Peter. Num Pages: 492 pages, black & white illustrations. BIC Classification: KJMV. Category: (P) Professional & Vocational. Dimension: 164 x 232 x 39. Weight in Grams: 958.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 492
- Format
- Hardback
- Publication date
- 2000
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471354871
- ISBN
- 9780471354871
Hardback
Condition: New
€ 50.28€ 43.50
€ 50.28
€ 43.50
Paperback. The definitive resource for any business person who wants to improve their leadership skills. Num Pages: 368 pages, illustrations. BIC Classification: KJMB. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 153 x 234 x 26. Weight in Grams: 480.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2014
- Condition
- New
- SKU
- V9780349403403
- ISBN
- 9780349403403
Paperback
Condition: New
€ 23.99€ 16.65
€ 23.99
€ 16.65
Hardcover. An anthology of 50 essays and speeches on the topic of leadership, this book offers insights from some of the most successful leaders throughout history. Andrew Carnegie, Al Dunlap, Bill Gates, and Jack Welch are among the many leaders whose thoughts, ideas, and strategies grace the pages of this book. Editor(s): Krass, Peter. Num Pages: 512 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 39. Weight in Grams: 972.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 512
- Condition
- New
- SKU
- V9780471294559
- ISBN
- 9780471294559
Hardback
Condition: New
€ 59.15€ 50.58
€ 59.15
€ 50.58
Hardcover. This book is an anthology of fifty essays and speeches by legendary entrepreneurs. Barry Diller, Richard Branson, and Michael Dell are among the successful entrepreneurs who share their best advice and strategies between the pages of this book. Editor(s): Krass, Peter. Num Pages: 514 pages, black & white illustrations. BIC Classification: DN; KJH; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 162 x 40. Weight in Grams: 896.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 514
- Condition
- New
- SKU
- V9780471345091
- ISBN
- 9780471345091
Hardback
Condition: New
€ 49.99€ 39.33
€ 49.99
€ 39.33
Paperback. From Henry Ford and Andrew Carnegie, to Lee Iacocca and David Ogilvy, this dynamic anthology includes 54 essays and speeches on business success, from some of the greatest business leaders of all times. Designed for easy-reference, it features sections on leadership, management, entrepreneurship, and more. Editor(s): Krass, Peter. Num Pages: 512 pages, black & white illustrations. BIC Classification: KJC; KJH. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 230 x 156 x 31. Weight in Grams: 762.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 512
- Condition
- New
- SKU
- V9780471165125
- ISBN
- 9780471165125
Paperback
Condition: New
€ 59.15€ 50.66
€ 59.15
€ 50.66
Hardcover. A compact guide to strategic planning for busy nonprofit board members. It shows why boards need to be involved in strategic planning, offers advice on how to prepare for planning, and provides step-by-step instructions for doing it. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJC; KJU. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 14. Weight in Grams: 307.
- Format
- Hardback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787908256
- ISBN
- 9780787908256
Hardback
Condition: New
€ 50.02
€ 50.02
Paperback. This book, by two leading executive coaches, provides insight, advice and savviness on becoming a successful company board member. It analyses the pitfalls and traps of the company boardroom and how they can be avoided. Num Pages: 160 pages, diagrams and tables. BIC Classification: KJRD. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 17. Weight in Grams: 328.
- Publisher
- LID Publishing Inc
- Format
- Paperback
- Publication date
- 2011
- Condition
- New
- SKU
- V9781907794032
- ISBN
- 9781907794032
Paperback
Condition: New
€ 20.99€ 17.09
€ 20.99
€ 17.09
Hardcover. A groundbreaking guide to making profitable business decisions Do you wonder why your value initiatives aren't providing the payoff you'd hoped for? Could it be because you've been thinking about value all wrong? According to the authors of this groundbreaking guide, there's a very good chance that you have. Num Pages: 320 pages, illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 249 x 177 x 23. Weight in Grams: 718.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 320
- Format
- Hardback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118510889
- ISBN
- 9781118510889
Hardback
Condition: New
€ 42.99€ 30.53
€ 42.99
€ 30.53
Paperback. .
- Publisher
- Apress
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st ed.
- Condition
- New
- SKU
- V9781484226735
- ISBN
- 9781484226735
Paperback
Condition: New
€ 37.99€ 23.06
€ 37.99
€ 23.06
Hardcover. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. Num Pages: 288 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 159 x 20. Weight in Grams: 532.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118950296
- ISBN
- 9781118950296
Hardback
Condition: New
€ 41.99€ 32.57
€ 41.99
€ 32.57