Business & management
Results 22481 - 22500 of 22868
Business & management
Hardback. Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making the reach decision, and develops the method of factoring in effective frequency when making the frequency decision. Num Pages: 112 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 163 x 14. Weight in Grams: 346.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9780792382188
- ISBN
- 9780792382188
Hardback
Condition: New
€ 131.11
€ 131.11
Paperback. Editor(s): Lu, Kening; Chen, Lidong; He, Tianbai; Yan, Qing. Num Pages: 120 pages, 13 colour illustrations, biography. BIC Classification: KJMV6; TGM; TJFD. Category: (P) Professional & Vocational. Dimension: 279 x 206 x 10. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 120
- Condition
- New
- SKU
- V9783642053177
- ISBN
- 9783642053177
Paperback
Condition: New
€ 111.47
€ 111.47
Paperback. Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs. Editor(s): Bagozzi, Richard (University of Michigan USA). Num Pages: 416 pages, 0. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 193 x 23. Weight in Grams: 766.
- Format
- Paperback
- Publication date
- 1994
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 416
- Condition
- New
- SKU
- V9781557865496
- ISBN
- 9781557865496
Paperback
Condition: New
€ 51.99€ 41.27
€ 51.99
€ 41.27
Paperback. Constitutes the refereed proceedings of the 20th International Conference on Advanced Information Systems Engineering, CAiSE 2008, held in Montpellier, France, in June 2008. This work presents papers organized in topical sections on duality and process modelling, interoperability of IS and enterprises, refactoring, and service evolution. Series: Lecture Notes in Computer Science. Num Pages: 612 pages, biography. BIC Classification: KJQ; UBJ; UKR; UMZ; UNF; UYZ. Category: (P) Professional & Vocational. Dimension: 236 x 155 x 36. Weight in Grams: 890.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 2008th Edition
- Number of pages
- 612
- Condition
- New
- SKU
- V9783540695332
- ISBN
- 9783540695332
Paperback
Condition: New
€ 130.87
€ 130.87
Paperback. The ultimate guide to Google AdWords is fully updated for its third edition This is the ultimate guide for those who want to quickly get beyond AdWords basics to learn and apply the advanced techniques and tactics that are used by Fortune 500 companies. Num Pages: 696 pages, black & white illustrations, figures. BIC Classification: KJSA; UBW. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 33. Weight in Grams: 912.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 650
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9781118819562
- ISBN
- 9781118819562
Paperback
Condition: New
€ 42.99€ 30.69
€ 42.99
€ 30.69
Paperback. This book offers a hands-on resource that supports the efforts of facilitators conducting difficult and complex facilitations. It goes beyond the basics of the author's bestselling Facilitating with Ease! (07879-5194-3) and provides tools and techniques that will take a facilitator to the next level of personal mastery. Num Pages: 272 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 275 x 216 x 20. Weight in Grams: 668.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2005
- Condition
- New
- SKU
- V9780787977306
- ISBN
- 9780787977306
Paperback
Condition: New
€ 76.87
€ 76.87
Paperback. Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios. Series: Marketing Science. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJMV7; KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 159 x 233 x 22. Weight in Grams: 418.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749477158
- ISBN
- 9780749477158
Paperback
Condition: New
€ 46.99€ 42.16
€ 46.99
€ 42.16
Hardback. Advanced Cultural Districts explores the organisational design issues within the cultural heritage sector, with particular focus on the advanced forms of cultural districts for local socio-economic development. Num Pages: 131 pages, biography. BIC Classification: KCM; KCU; KJC; KJM; KJU. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 11. Weight in Grams: 319.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 131
- Condition
- New
- SKU
- V9781137555342
- ISBN
- 9781137555342
Hardback
Condition: New
€ 66.05
€ 66.05
Hardback. Advanced Credit Analysis presents the latest and most advanced modelling techniques in the theory and practice of credit risk pricing and management. The book stresses the logic of theoretical models from the structural and the reduced--form kind, their applications and extensions. Series: Wiley Series in Financial Engineering. Num Pages: 372 pages, Illustrations25 cm. BIC Classification: KFFL; KJQ. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 257 x 179 x 26. Weight in Grams: 834.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 372
- Condition
- New
- SKU
- V9780471987239
- ISBN
- 9780471987239
Hardback
Condition: New
€ 135.32
€ 135.32
Hardback. Series: SpringerBriefs in Business. Num Pages: 170 pages, 8 black & white illustrations, 16 colour illustrations, biography. BIC Classification: KCH; KJC; KJT. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 15. Weight in Grams: 421.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer Verlag, Singapore Singapore
- Number of pages
- 170
- Condition
- New
- SKU
- V9789811007262
- ISBN
- 9789811007262
Hardback
Condition: New
€ 110.11
€ 110.11
Hardcover. Indexing, Structured, and Active Bond Portfolio Management is a new and comprehensive fixed income book focused on the implementation of fixed income strategy. Key analytical concepts are tied to implementation through the use of data services such as Bloomberg. Editor(s): Fabozzi, Frank J.; Martellini, Lionel; Priaulet, Philippe. Series: Frank J. Fabozzi Series. Num Pages: 558 pages, Illustrations. BIC Classification: KFFM; KJC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 236 x 160 x 41. Weight in Grams: 1058.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 558
- Condition
- New
- SKU
- V9780471678908
- ISBN
- 9780471678908
Hardback
Condition: New
€ 93.96€ 78.69
€ 93.96
€ 78.69
Hardcover. Dyslexia is usually considered a disorder of childhood, but many sufferers continue to have problems during adulthood or were never helped in childhood. In the workplace, dyslexia can be the root cause of under performance that manifests itself in ways other than those typically associated with child dyslexics. This work deals with this topic. Num Pages: 184 pages, Ill. BIC Classification: JFFG; KJMV2; KJW; MMZL. Category: (P) Professional & Vocational. Dimension: 251 x 172 x 16. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 184
- Condition
- New
- SKU
- V9780470847251
- ISBN
- 9780470847251
Hardback
Condition: New
€ 195.68
€ 195.68
Paperback. Dyslexia is usually considered a disorder of childhood, but many sufferers continue to have problems during adulthood or were never helped in childhood. In the workplace, dyslexia can be the root cause of under-performance that manifests itself in ways other than those typically associated with child dyslexics. Num Pages: 184 pages, Ill. BIC Classification: JFFG; KJMV2; KJW; MMZL. Category: (P) Professional & Vocational. Dimension: 243 x 168 x 13. Weight in Grams: 342.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 184
- Condition
- New
- SKU
- V9780471487128
- ISBN
- 9780471487128
Paperback
Condition: New
€ 64.65
€ 64.65
Paperback. Series: Betriebswirtschaftliche Aspekte Lose Gekoppelter Systeme Und Electronic Business. Num Pages: 304 pages, 8 black & white illustrations, 69 black & white tables. BIC Classification: KFF; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 17. Weight in Grams: 393.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 304
- Condition
- New
- SKU
- V9783824408030
- ISBN
- 9783824408030
Paperback
Condition: New
€ 100.61
€ 100.61
Paperback. Arnd Klein gibt einen Uberblick uber den Stand der EMS-Forschung und entwickelt ein Einfuhrungsmodell auf der Basis der Diffusionsforschung, das die bei der Einfuhrung in Organisationen zu beachtenden Phasen beschreibt und aufzeigt, welche Faktoren ausschlaggebend sind, um EMS als Produktivitatswerkzeug optimal nutzen zu konnen." Series: Informationsmanagement Und Computer Aided Team. Num Pages: 401 pages, 56 black & white illustrations, 32 black & white tables. BIC Classification: KJQ; KNT. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 21. Weight in Grams: 503.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 401
- Condition
- New
- SKU
- V9783824479627
- ISBN
- 9783824479627
Paperback
Condition: New
€ 95.76
€ 95.76
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: 349 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 297 x 210 x 21. Weight in Grams: 1025.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 349
- Condition
- New
- SKU
- V9783824474349
- ISBN
- 9783824474349
Paperback
Condition: New
€ 92.85
€ 92.85
Hardback. How do small and medium sized enterprises (SMEs) adopt environmental innovations? Do they have the necessary internal competence? Is any support offered by external parties (that is network involvement)? And, what are the policy implications? This title defines and combines the determinants of SME innovativeness. Series: Eco-Efficiency in Industry & Science. Num Pages: 330 pages, biography. BIC Classification: KJK; KN. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 235 x 155 x 19. Weight in Grams: 666.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Kluwer Academic Publishers United States
- Number of pages
- 330
- Condition
- New
- SKU
- V9780792355618
- ISBN
- 9780792355618
Hardback
Condition: New
€ 252.94
€ 252.94
Paperback. Elementary and secondary school administrators will appreciate this comprehensive, ready-to-use staff development activities program that integrates in-service training, supervision, and evaluation. Num Pages: 303 pages, illustrations. BIC Classification: KJWB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 276 x 212 x 21. Weight in Grams: 896.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 303
- Condition
- New
- SKU
- V9780136798125
- ISBN
- 9780136798125
Paperback
Condition: New
€ 41.99€ 32.41
€ 41.99
€ 32.41
Paperback. Originally published in 1947, the fourth edition of this title investigates the impact of changing social values and modern technology on the operation of organisations. Written for managers and other professionals, as well as students in related areas who wish to understand the decision-making processes at the heart of organisation and management. Num Pages: 384 pages. BIC Classification: KJU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 154 x 25. Weight in Grams: 414.
- Publisher
- Simon & Schuster United States
- Number of pages
- 352
- Format
- Paperback
- Publication date
- 1997
- Edition
- Subsequent
- Condition
- New
- SKU
- V9780684835822
- ISBN
- 9780684835822
Paperback
Condition: New
€ 34.20
€ 34.20
Paperback. Examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media. This title focuses on key players in the industry and features interviews with leading names in advertising, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and more. Num Pages: 272 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 156 x 16. Weight in Grams: 456.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2013
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749464318
- ISBN
- 9780749464318
Paperback
Condition: New
€ 40.99€ 36.59
€ 40.99
€ 36.59