Business & management
Results 28945 - 28968 of 33522
Business & management
Paperback. Num Pages: 212 pages, 2 black & white tables, 105 colour illustrations, 7 colour line drawings. BIC Classification: AKP; KJMV6. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 159 x 234 x 14. Weight in Grams: 372.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415869980
- ISBN
- 9780415869980
Paperback
Condition: New
€ 51.96€ 47.96
€ 51.96
€ 47.96
Hardback. Editor(s): Schwartz, Larry A. Num Pages: 168 pages, illustrations. BIC Classification: KJ; URD. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 256 x 175 x 15. Weight in Grams: 498.
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 168
- Format
- Hardback
- Publication date
- 2013
- Condition
- New
- SKU
- V9781624172526
- ISBN
- 9781624172526
Hardback
Condition: New
€ 230.32€ 153.94
€ 230.32
€ 153.94
Hardback. Editor(s): Emilien, Gerard; Weitkunat, Rolf; Ludicke, Frank. Num Pages: 596 pages, 32 black & white illustrations, 23 colour illustrations, 2 colour tables, biography. BIC Classification: JHBC; JMB; KJSM; MBN; MBNH9. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 596
- Condition
- New
- SKU
- V9783319505282
- ISBN
- 9783319505282
Hardback
Condition: New
€ 266.79
€ 266.79
Paperback / so. Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 26. Weight in Grams: 594.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Gabler United Kingdom
- Condition
- New
- SKU
- V9783658005603
- ISBN
- 9783658005603
Paperback
Condition: New
€ 94.99
€ 94.99
Hardback. Editor(s): Lima Marques, Claudia; Wei, Dan. Num Pages: 470 pages, biography. BIC Classification: KJS; LB. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
- Format
- Hardback
- Publication date
- 2017
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- 1st ed. 2017
- Number of pages
- 470
- Condition
- New
- SKU
- V9783319556239
- ISBN
- 9783319556239
Hardback
Condition: New
€ 183.37
€ 183.37
Paperback. Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement. Editor(s): Lamdin, Douglas J. Series: International Series on Consumer Science. Num Pages: 342 pages, 10 black & white tables, biography. BIC Classification: JFFT; JHB; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 545.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9781489994172
- ISBN
- 9781489994172
Paperback
Condition: New
€ 120.18
€ 120.18
Hardcover. Num Pages: 342 pages, tables & charts. BIC Classification: KC; KF; KJ. Category: (G) General (US: Trade). Dimension: 261 x 187 x 26. Weight in Grams: 876.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 342
- Condition
- New
- SKU
- V9781612092836
- ISBN
- 9781612092836
Hardback
Condition: New
€ 256.31€ 171.87
€ 256.31
€ 171.87
Paperback. Consumer Innovation at the Base of the Pyramid Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 170 pages, 27 black & white illustrations, 17 black & white tables, biography. BIC Classification: KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 254.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 170
- Condition
- New
- SKU
- V9783658051044
- ISBN
- 9783658051044
Paperback
Condition: New
€ 61.55
€ 61.55
Hardcover. Editor(s): Boskins, Arnold P. Num Pages: 189 pages, b/w graphs, tables & formulas. BIC Classification: KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 264 x 183 x 19. Weight in Grams: 670.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 189
- Condition
- New
- SKU
- V9781600215834
- ISBN
- 9781600215834
Hardback
Condition: New
€ 236.23€ 158.66
€ 236.23
€ 158.66
Paperback. Editor(s): Doukidis, Georgios I.; Vrechopoulos, Adam P. Num Pages: 267 pages, 16 black & white tables, biography. BIC Classification: KJMV8. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 14. Weight in Grams: 415.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. Softcover of orig. ed. 2005
- Number of pages
- 267
- Condition
- New
- SKU
- V9783642061493
- ISBN
- 9783642061493
Paperback
Condition: New
€ 128.77
€ 128.77
Hardback. Focuses on the techniques and technologies for supply chain management and collaboration as well as on the relationships and the electronic transformations governing multichannel retailing. This title supports retailers, consumer goods manufacturers and third parties applying the latest technological inventions to transform the value chain. Editor(s): Doukidis, Georgios I.; Vrechopoulus, Adam P. Num Pages: 267 pages, 16 black & white tables, biography. BIC Classification: KJMV8. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 553.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 267
- Condition
- New
- SKU
- V9783540226116
- ISBN
- 9783540226116
Hardback
Condition: New
€ 124.20
€ 124.20
Paperback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 13. Weight in Grams: 367.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Netherlands
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400793231
- ISBN
- 9789400793231
Paperback
Condition: New
€ 181.40
€ 181.40
Hardback. This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products. Series: The Springer Series on Demographic Methods and Population Analysis. Num Pages: 236 pages, biography. BIC Classification: JHBD; KCP; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 163 x 19. Weight in Grams: 496.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer Netherlands
- Edition
- 2011
- Number of pages
- 236
- Condition
- New
- SKU
- V9789400718548
- ISBN
- 9789400718548
Hardback
Condition: New
€ 181.84
€ 181.84
Paperback. This classic treatise that defined the field of applied demand analysis is now fully updated and expanded. Its primary focus is how households adjust their expenditures, which account for 70% of America's GDP, in response to changes in price and income. Num Pages: 546 pages, 274 black & white tables, biography. BIC Classification: KCB; KCBM; KCH; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 28. Weight in Grams: 831.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 3rd ed. 2010
- Number of pages
- 546
- Condition
- New
- SKU
- V9781489983923
- ISBN
- 9781489983923
Paperback
Condition: New
€ 235.61
€ 235.61
Paperback. How did consumer culture become synonymous with westernised societies? Iqani argues that it is the way it is promoted by media texts. She provides a detailed analysis of publicly displayed consumer magazine covers and engages with big questions about the public, power and identity in mediated consumer culture. Num Pages: 200 pages, biography. BIC Classification: JFC; JFD; KJS; KNTJ. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 200
- Condition
- New
- SKU
- V9781349338290
- ISBN
- 9781349338290
Paperback
Condition: New
€ 61.39
€ 61.39
Paperback. Consumer credit has become a topical issue for researchers, regulators and the banking industry in Europe as a result of increasing market integration, regulatory changes and a growing tendency of households to use debt to finance consumption. This title looks at a range of issues related to consumer credit in Europe. Series: Contributions to Economics. Num Pages: 134 pages, 11 black & white illustrations, 26 black & white tables, biography. BIC Classification: KCL; KFF; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 8. Weight in Grams: 234.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 134
- Condition
- New
- SKU
- V9783790827842
- ISBN
- 9783790827842
Paperback
Condition: New
€ 116.76
€ 116.76
Paperback. This work provides a comprehensive, cross-disciplinary and practical introduction to consumer credit. Num Pages: 261 pages, biography. BIC Classification: KFFH; KFFK; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 261
- Condition
- New
- SKU
- V9781349520152
- ISBN
- 9781349520152
Paperback
Condition: New
€ 118.43
€ 118.43
paperback. Markus Schweizer identifiziert im Zuge der Skalenentwicklung fur Consumer Confusion die Ausloser fur die Konfusion der Konsumenten und bestimmt die Reduktionsstrategien. Er stellt ein Positionierungs- und Profilierungskonzept vor, das die Entwicklung von Kundenorientierung und -begeisterung unterstutzen soll." Series: Marketing-Management. Num Pages: 352 pages, 54 black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 453.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Deutscher Universitätsverlag Germany
- Number of pages
- 352
- Condition
- New
- Edition
- 2005th Edition
- SKU
- V9783824483587
- ISBN
- 9783824483587
Paperback
Condition: New
€ 72.90
€ 72.90
Paperback. Num Pages: 184 pages, biography. BIC Classification: KCK; KCP; KJG; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 270.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 184
- Condition
- New
- SKU
- V9781349481835
- ISBN
- 9781349481835
Paperback
Condition: New
€ 117.85
€ 117.85
Hardcover. Consumer Brand Relationships further advances the understanding of consumers' relationships with brands. The book discusses what brand relationship means and how to measure and manage brand relationships by compiling eleven chapters written by leading experts to provide an important contribution to a better understanding of brand relationships. Editor(s): Fetscherin, Marc; Heilmann, Tobias. Num Pages: 321 pages, biography. BIC Classification: KJC; KJSM. Category: (P) Professional & Vocational. Dimension: 146 x 223 x 22. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137427106
- ISBN
- 9781137427106
Hardback
Condition: New
€ 119.38
€ 119.38
Paperback. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries. Num Pages: 272 pages, 1, black & white illustrations. BIC Classification: KJSM; KNSP. Category: (P) Professional & Vocational. Dimension: 174 x 379 x 13. Weight in Grams: 416.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 274
- Condition
- New
- SKU
- V9780750686662
- ISBN
- 9780750686662
Paperback
Condition: New
€ 65.82
€ 65.82
Hardcover. Argues that the applicability of "western" consumer behaviour concepts to Asian consumers should be re-evaluated. The authors propose modifications to the accepted consumer behaviour concepts, showing how firms need to modify their marketing strategies in areas such as segmentation and positioning. Series: International Marketing. Num Pages: 287 pages, biography. BIC Classification: 1F; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 21. Weight in Grams: 581.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- Palgrave Macmillan
- Number of pages
- 288
- Condition
- New
- SKU
- V9780333736258
- ISBN
- 9780333736258
Hardback
Condition: New
€ 63.38
€ 63.38
Paperback. Developed from a wholly European perspective and containing European data and examples throughout, this text includes European sociodemographic data, consumer sentiment data, data on consumer unions, and data on values. Num Pages: 642 pages, indexes. BIC Classification: 1D; JFFT; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 170 x 246 x 38. Weight in Grams: 1138.
- Format
- Paperback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 642
- Condition
- New
- SKU
- V9780471975137
- ISBN
- 9780471975137
Paperback
Condition: New
€ 76.14
€ 76.14
Paperback. Consumer behaviour is the study of how, where, when and why we conduct the exchange elements of our lives to satisfy our needs and desires. It is fundamental to marketing as marketing is concerned with supplying and anticipating customer requirements; therefore understanding how customers behave is at the very heart of the marketing concept. Num Pages: 576 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 260 x 196 x 28. Weight in Grams: 1188.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 576
- Format
- Paperback
- Publication date
- 2009
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780470994658
- ISBN
- 9780470994658
Paperback
Condition: New
€ 77.04
€ 77.04