Business & management
Results 30841 - 30864 of 33478
Business & management
Hardcover. Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations. Num Pages: 246 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 222 x 138 x 19. Weight in Grams: 420.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230336735
- ISBN
- 9780230336735
Hardback
Condition: New
€ 119.05
€ 119.05
Hardcover. Companies aren't trusted, brands aren't trusted, and nor are your executives. People trust each other, and now they have the tools to communicate with each other using social technologies and mobile, with or without brands involved. This book shows you how to turn your enthusiastic customers into a powerful Brand Army. Num Pages: 304 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 26. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9781118336038
- ISBN
- 9781118336038
Hardback
Condition: New
€ 25.99€ 20.79
€ 25.99
€ 20.79
Hardback. Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Num Pages: 288 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 165 x 262 x 27. Weight in Grams: 478.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119308065
- ISBN
- 9781119308065
Hardback
Condition: New
€ 31.99€ 24.57
€ 31.99
€ 24.57
Paperback / so. Editor(s): Sierke, Berndt R a; Albe, Frank. Num Pages: 448 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 24. Weight in Grams: 739.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Number of pages
- 448
- Condition
- New
- SKU
- V9783322902368
- ISBN
- 9783322902368
Paperback
Condition: New
€ 80.12
€ 80.12
Paperback / so. Series: Handel Und Internationales Marketing / Retailing and Interna. Num Pages: 289 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 18. Weight in Grams: 406.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 289
- Condition
- New
- SKU
- V9783834911056
- ISBN
- 9783834911056
Paperback
Condition: New
€ 88.25
€ 88.25
Paperback. Editor(s): Tscheulin, Dieter K; Helmig, Bernd. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 246 x 169 x 46. Weight in Grams: 1410.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag
- Edition
- Softcover reprint of the original 1st ed. 2001
- Condition
- New
- SKU
- V9783663094401
- ISBN
- 9783663094401
Paperback
Condition: New
€ 89.30
€ 89.30
Paperback. Series: Innovatives Markenmanagement. BIC Classification: KJS. Dimension: 210 x 148. Weight in Grams: 350.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitatsverlag
- Condition
- New
- SKU
- V9783835005303
- ISBN
- 9783835005303
Paperback
Condition: New
€ 98.55
€ 98.55
Paperback. Explains consumer psychology to teach you how to personalize and enhance an approach and use basic, primal responses that are subtle but extremely effective. This book brings you face-to-face with the prospect's intimate evaluation procedures so you can turn them into sales motivations and close the deal. Num Pages: 224 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 153 x 230 x 11. Weight in Grams: 314.
- Publisher
- McGraw-Hill Education - Europe
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071833608
- ISBN
- 9780071833608
Paperback
Condition: New
€ 34.99€ 25.14
€ 34.99
€ 25.14
Hardcover. Brains on Fire offers original, practical and actionable steps for creating a word of mouth movement for corporations, products, services and organizations. It will take readers step-by-step through the necessary actions they need to start a movement of their own. Num Pages: 224 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 225 x 152 x 21. Weight in Grams: 354.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 224
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470614181
- ISBN
- 9780470614181
Hardback
Condition: New
€ 25.99€ 21.03
€ 25.99
€ 21.03
Paperback. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 198 x 126. .
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780857086426
- ISBN
- 9780857086426
Paperback
Condition: New
€ 14.99€ 13.49
€ 14.99
€ 13.49
Hardcover. Practical techniques for applying neuroscience and behavior research to attract new customers
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Num Pages: 304 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 26. Weight in Grams: 506.
- Publisher
- John Wiley & Sons Inc
- Number of pages
- 304
- Format
- Hardback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118113363
- ISBN
- 9781118113363
Hardback
Condition: New
€ 27.99€ 20.65
€ 27.99
€ 20.65
Paperback. This revised edition of a business management textbook develops an account of a company based upon insights derived from the study of the human nervous system. It outlines the author's theory of viable systems practice. Series: Classic Beer Series. Num Pages: 432 pages, black & white illustrations. BIC Classification: KJMD. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 151 x 28. Weight in Grams: 660.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 432
- Format
- Paperback
- Publication date
- 1995
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780471948391
- ISBN
- 9780471948391
Paperback
Condition: New
€ 70.63
€ 70.63
Hardback. Editor(s): Komus, Ayelt. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KJC; KJMV3; UB; UF; UYD. Category: (G) General (US: Trade). Dimension: 234 x 152 x 20. Weight in Grams: 476.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642167249
- ISBN
- 9783642167249
Hardback
Condition: New
€ 109.74
€ 109.74
Paperback. Editor(s): vom Brocke, Jan; Schmiedel, Theresa. Series: Management for Professionals. Num Pages: 318 pages, 17 black & white illustrations, 89 colour illustrations, biography. BIC Classification: KJD; KJQ. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 17. Weight in Grams: 492.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 318
- Condition
- New
- SKU
- V9783319385303
- ISBN
- 9783319385303
Paperback
Condition: New
€ 62.51
€ 62.51
Hardcover. The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the true costs, not the hyperbolic costs, and an explanation of the science and business of the spill and its remediation. Num Pages: 243 pages, biography. BIC Classification: KJG; KJK; KJR; KNXC; RN. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 510.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 248
- Condition
- New
- SKU
- V9780230293588
- ISBN
- 9780230293588
Hardback
Condition: New
€ 63.00
€ 63.00
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 349.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834914354
- ISBN
- 9783834914354
Paperback
Condition: New
€ 67.51
€ 67.51
Paperback. Num Pages: 374 pages, 1 black & white tables. BIC Classification: 1DBK; KJM; LNCB; LNCD. Category: (UU) Undergraduate. Dimension: 157 x 234 x 39. Weight in Grams: 650.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781138911895
- ISBN
- 9781138911895
Paperback
Condition: New
€ 53.28
€ 53.28
Bounded Rational Behavior in Experimental Games and Markets
. Ed(S): Tietz, Reinhard; Albers, Wulf; Selte...
Paperback. Editor(s): Tietz, Reinhard; Albers, Wulf; Selten, Reinhard. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 374 pages, biography. BIC Classification: KC; KJT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 244 x 170 x 19. Weight in Grams: 653.
- Format
- Paperback
- Publication date
- 1988
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- Softcover reprint of the original 1st ed. 1988
- Number of pages
- 374
- Condition
- New
- SKU
- V9783540500360
- ISBN
- 9783540500360
Paperback
Condition: New
€ 120.70
€ 120.70
Hardcover. A topical consideration of the challenges posed by the transition to more temporary employment arrangements as we move from an industrial to a knowledge-based economy. Editor(s): Cortini, Michela; Tanucci, Giancarlo; Morin, Estelle. Num Pages: 314 pages, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 222 x 147 x 26. Weight in Grams: 546.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Palgrave Macmillan
- Number of pages
- 338
- Condition
- New
- SKU
- V9780230236608
- ISBN
- 9780230236608
Hardback
Condition: New
€ 119.72
€ 119.72
Paperback. Series: SpringerBriefs in Business. Num Pages: 86 pages, 1 black & white illustrations, biography. BIC Classification: KJM; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 148.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag New York Inc. United States
- Number of pages
- 86
- Condition
- New
- SKU
- V9781461438182
- ISBN
- 9781461438182
Paperback
Condition: New
€ 57.51
€ 57.51
Hardcover. Boundary Spanning Elements and the Marketing Function in Organizations Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 173 pages, black & white illustrations, bibliography. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 245 x 442 x 16. Weight in Grams: 414.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer
- Edition
- 2015th Edition
- Condition
- New
- SKU
- V9783319134390
- ISBN
- 9783319134390
Hardback
Condition: New
€ 62.39
€ 62.39
Boundary Spanning Elements and the Marketing Function in Organizations
. Ed(S): Sahadev, Sunil; Purani, Keyoor; Malh...
Paperback. Editor(s): Sahadev, Sunil; Purani, Keyoor; Malhotra, Neeru. Num Pages: 179 pages, 17 black & white illustrations, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 10. Weight in Grams: 285.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Edition
- Softcover reprint of the original 1st ed. 2015
- Number of pages
- 179
- Condition
- New
- SKU
- V9783319350165
- ISBN
- 9783319350165
Paperback
Condition: New
€ 61.33
€ 61.33
Paperback. This book presents the concept of business architecture and optimizing processes as a corporate system based on multiple corporate case studies, including Sony, NTT-DATA, NTT-DoCoMo, Toyota, Honda, Omron, Takara, Recruit, First Retailing, Panasonic and Canon. Num Pages: 172 pages, 1 black & white tables, biography. BIC Classification: KJMV6; KJU. Category: (G) General (US: Trade). Dimension: 235 x 155 x 10. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 172
- Condition
- New
- SKU
- V9783642424663
- ISBN
- 9783642424663
Paperback
Condition: New
€ 62.39
€ 62.39
Hardback. This book presents the concept of business architecture and optimizing processes as a corporate system based on multiple corporate case studies, including Sony, NTT-DATA, NTT-DoCoMo, Toyota, Honda, Omron, Takara, Recruit, First Retailing, Panasonic and Canon. Num Pages: 183 pages, 1 black & white tables, biography. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 441.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 183
- Condition
- New
- SKU
- V9783642037887
- ISBN
- 9783642037887
Hardback
Condition: New
€ 62.39
€ 62.39