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Business & management
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Business & management
paperback. Presents an examination of the schizophrenic relationship that advertising has with multilingualism and the implications of market-driven language choices for notions of language and languages. This book has data on a range of real-life advertising wording that makes it a useful recommended reading for undergraduates. Num Pages: 220 pages, biography. BIC Classification: CFB; KJSA. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 12. Weight in Grams: 291.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 2005th Edition
- Number of pages
- 220
- Condition
- New
- SKU
- V9780230217065
- ISBN
- 9780230217065
Paperback
Condition: New
€ 65.86
€ 65.86
Paperback. Num Pages: 171 pages, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 11. Weight in Grams: 242.
- Format
- Paperback
- Publication date
- 1974
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 1974
- Number of pages
- 171
- Condition
- New
- SKU
- V9781349020386
- ISBN
- 9781349020386
Paperback
Condition: New
€ 65.53
€ 65.53
Hardcover. To effectively plan, implement, and evaluate Integrated Marketing Communications programs, one must understand the overall marketing process, consumer behavior, and communications theory. This book helps students understand the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. BIC Classification: KJMV7; KJS. Category: (U) Tertiary Education (US: College). .
- Publisher
- McGraw-Hill Education
- Format
- Hardback
- Publication date
- 2017
- Edition
- 11th Edition
- Condition
- New
- SKU
- V9781259548147
- ISBN
- 9781259548147
Hardback
Condition: New
€ 311.61
€ 311.61
Paperback. Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe. Num Pages: 144 pages, 3 black & white tables. BIC Classification: JFD; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 155 x 11. Weight in Grams: 236.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Taylor & Francis Ltd
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780415430357
- ISBN
- 9780415430357
Paperback
Condition: New
€ 50.29
€ 50.29
Multiple-component retail product. .
- Publisher
- Cengage Learning, Inc United States
- Number of pages
- 512
- Format
- Paperback
- Publication date
- 2014
- Edition
- 7th Edition
- Condition
- New
- SKU
- V9781285187815
- ISBN
- 9781285187815
Paperback
Condition: New
€ 178.02€ 110.67
€ 178.02
€ 110.67
hardcover. Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. Editor(s): Baye, Michael R.; Nelson, J.P. Series: Advances in Applied Micro-economics. Num Pages: 308 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 609.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 308
- Condition
- New
- SKU
- V9780762308231
- ISBN
- 9780762308231
Hardback
Condition: New
€ 142.59
€ 142.59
Paperback. Examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. This book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Editor(s): Cheng, Hong; Chan, Kara. Num Pages: 315 pages, Illustrations. BIC Classification: 1FPC; JFDV; KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 156 x 20. Weight in Grams: 540.
- Publisher
- Copenhagen Business School Press
- Number of pages
- 315
- Format
- Paperback
- Publication date
- 2009
- Condition
- New
- SKU
- V9788763002271
- ISBN
- 9788763002271
Paperback
Condition: New
€ 51.13€ 40.83
€ 51.13
€ 40.83
Paperback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: 1KBB; JFD; JPVH2; KJSA; KNTJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 12. Weight in Grams: 28.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Princeton University Press United States
- Number of pages
- 216
- Condition
- New
- SKU
- V9780691604930
- ISBN
- 9780691604930
Paperback
Condition: New
€ 42.99€ 31.11
€ 42.99
€ 31.11
Hardback. Series: Princeton Legacy Library. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 229 x 152 x 14. Weight in Grams: 485.
- Publisher
- Princeton University Press
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780691633930
- ISBN
- 9780691633930
Hardback
Condition: New
€ 118.54
€ 118.54
Paperback. Num Pages: 262 pages, 15 black & white tables, 72 black & white line drawings. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 362.
- Publisher
- Taylor & Francis Ltd United States
- Number of pages
- 262
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780765640369
- ISBN
- 9780765640369
Paperback
Condition: New
€ 92.34
€ 92.34
Hardcover. Editor(s): Mann, Evelyn P. Num Pages: 156 pages, illustrations. BIC Classification: KJSA. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 164 x 15. Weight in Grams: 350.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 156
- Condition
- New
- SKU
- V9781613246795
- ISBN
- 9781613246795
Hardback
Condition: New
€ 160.51€ 110.66
€ 160.51
€ 110.66
Paperback. Num Pages: 308 pages, biography. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 254 x 178 x 17. Weight in Grams: 455.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- APress United States
- Edition
- 2012th Edition
- Number of pages
- 293
- Condition
- New
- SKU
- V9781430238287
- ISBN
- 9781430238287
Paperback
Condition: New
€ 32.99€ 28.52
€ 32.99
€ 28.52
Hardcover. This is the author's autobiographical collection of stories and vignettes representing a social portrait of his life and times. He reflects and refracts the realities of interwar Europe, the New Deal years and America after the War. Series: Trailblazers. Num Pages: 352 pages, black & white illustrations. BIC Classification: 1D; 1KBB; BGB; HBG; HBLW; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 232 x 159 x 30. Weight in Grams: 724.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- New ed
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471247395
- ISBN
- 9780471247395
Hardback
Condition: New
€ 68.83€ 58.58
€ 68.83
€ 58.58
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 24 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 278 x 161 x 4. Weight in Grams: 96.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 24
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780787939793
- ISBN
- 9780787939793
Paperback
Condition: New
€ 40.09
€ 40.09
Paperback. In this exciting activity, participants face a simulated "jungle survival. " They must reach agreement in this imaginary setting in order to succeed, and they learn why consensus produces the best decisions. Num Pages: 16 pages, map. BIC Classification: JNRV; KJMD; KJMV2. Category: (P) Professional & Vocational. Dimension: 219 x 279 x 5. Weight in Grams: 66.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 16
- Condition
- New
- SKU
- V9780787939809
- ISBN
- 9780787939809
Paperback
Condition: New
€ 28.63
€ 28.63
Hardcover. Num Pages: 215 pages, biography. BIC Classification: 1HF; KCL; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 203 x 127 x 17. Weight in Grams: 392.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Number of pages
- 224
- Condition
- New
- SKU
- V9781403904454
- ISBN
- 9781403904454
Hardback
Condition: New
€ 127.40
€ 127.40
paperback. Num Pages: 215 pages, biography. BIC Classification: GTF; KCP; KFFH; KJ. Category: (G) General (US: Trade). Dimension: 203 x 127. .
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2003
- Number of pages
- 215
- Condition
- New
- SKU
- V9781349509379
- ISBN
- 9781349509379
Paperback
Condition: New
€ 126.34
€ 126.34
Advancing Workplace Mediation Through Integration of Theory and Practi...
. Ed(S): Bollen, Katalien; Euwema, Martin; Mu...
Hardback. Editor(s): Bollen, Katalien; Euwema, Martin; Munduate, Lourdes. Series: Industrial Relations & Conflict Management. Num Pages: 263 pages, 12 black & white illustrations, biography. BIC Classification: JHBL; JMJ; KJMV2; KJWB. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 16. Weight in Grams: 573.
- Format
- Hardback
- Publication date
- 2016
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 263
- Condition
- New
- SKU
- V9783319428413
- ISBN
- 9783319428413
Hardback
Condition: New
€ 161.57
€ 161.57
Paperback. * Takes a practical look at the impact and role of women in organizations. * Highlights the various initiatives orgainzations have implemented to support womena s careers. * Contributions come from leading scholars, researchers and human resource professionals. . Editor(s): Burke, Professor Ronald J.; Nelson, Debra L. Num Pages: 368 pages, 17. BIC Classification: JFSJ1; KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 172 x 27. Weight in Grams: 644.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780631223900
- ISBN
- 9780631223900
Paperback
Condition: New
€ 44.99€ 34.68
€ 44.99
€ 34.68
Hardback. Advancing Women in Science Editor(s): Pearson, Willie, Jr.; Frehill, Lisa M.; McNeely, Connie L. Num Pages: 360 pages, 8 black & white illustrations, 67 colour illustrations, 29 black & white tables, biograph. BIC Classification: JFSJ; KCP; KJSM; PD. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 21. Weight in Grams: 740.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Springer International Publishing AG Switzerland
- Number of pages
- 360
- Condition
- New
- SKU
- V9783319086286
- ISBN
- 9783319086286
Hardback
Condition: New
€ 129.23
€ 129.23