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Business & management
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Business & management
Hardcover. Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete. Num Pages: 324 pages, Illustrations. BIC Classification: KJS; KNTX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 162 x 21. Weight in Grams: 586.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 324
- Condition
- New
- SKU
- V9780471644309
- ISBN
- 9780471644309
Hardback
Condition: New
€ 37.99€ 29.90
€ 37.99
€ 29.90
Hardcover. This work focuses on understanding the market and non-market strategies employed by American firms to boost their share of the developing Asian market and to rally the United States government in support of their initiatives. Editor(s): Aggarwal, Vinod K. Num Pages: 292 pages, biography. BIC Classification: 1F; 1KBB; KCL; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 21. Weight in Grams: 448.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Palgrave Macmillan
- Edition
- 1st
- Number of pages
- 296
- Condition
- New
- SKU
- V9780312239114
- ISBN
- 9780312239114
Hardback
Condition: New
€ 52.93€ 47.44
€ 52.93
€ 47.44
Hardcover. This work focuses on understanding the market and non-market strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. Editor(s): Aggarwal, Vinod K.; Urata, Shujiro. Num Pages: 295 pages, biography. BIC Classification: 1FPJ; KCB; KCLT; KJC; KJF; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 530.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780312239107
- ISBN
- 9780312239107
Hardback
Condition: New
€ 52.93€ 47.65
€ 52.93
€ 47.65
Paperback. Editor(s): Aggarwal, V.; Urata, Shujiro. Num Pages: 295 pages, biography. BIC Classification: JP; KJC. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2002
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 295
- Condition
- New
- SKU
- V9781349632350
- ISBN
- 9781349632350
Paperback
Condition: New
€ 52.93€ 47.15
€ 52.93
€ 47.15
Hardcover.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan
- Number of pages
- 304
- Condition
- New
- SKU
- V9780312239138
- ISBN
- 9780312239138
Hardback
Condition: New
€ 67.36
€ 67.36
Hardback. A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 237 x 157 x 25. Weight in Grams: 486.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118893814
- ISBN
- 9781118893814
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Paperback. "Robin Ryan is the hottest career expert in America today. " --Susan Cowden, TV anchor, NW Cable News LAND YOUR DREAM JOB WITH THE PERFECT COVER LETTER With the expert advice of Robin Ryan, one of America's top career coaches, thousands of job hunters have beaten the competition and landed their ideal jobs. Num Pages: 240 pages, forms. BIC Classification: CBW; KJ; VSC. Category: (G) General (US: Trade). Dimension: 180 x 255 x 13. Weight in Grams: 454.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 2nd Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471263647
- ISBN
- 9780471263647
Paperback
Condition: New
€ 23.99€ 19.38
€ 23.99
€ 19.38
Paperback. When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this book, the authors reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation. It reveals the universal body language signals that command respect and teaches you how to use them. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 154 x 229 x 18. Weight in Grams: 404.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071793001
- ISBN
- 9780071793001
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Paperback. An elite trainer of Fortune 50 CEO's and G8 world leaders teaches readers a surprising and powerful system for nonverbal communication to help them become more influential in the business world. Num Pages: 256 pages, Illustrations. BIC Classification: KJP; VSC. Category: (G) General (US: Trade). Dimension: 229 x 153 x 16. Weight in Grams: 364.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780071700573
- ISBN
- 9780071700573
Paperback
Condition: New
€ 31.99€ 22.94
€ 31.99
€ 22.94
Hardcover. Aims to reveal the secrets to service success by analyzing four service companies that grew from small beginnings to the leaders in their industries. This book includes interviews with the four CEOs who guided the companies to their success which reveal the three basic principles they all share. Num Pages: 200 pages, illustrations. BIC Classification: KJM; KJSU; KNS. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 19. Weight in Grams: 428.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470848234
- ISBN
- 9780470848234
Hardback
Condition: New
€ 54.11
€ 54.11
Hardcover. In Winning at Retail, two prominent retail consultants offer strategies for retailers and chains suffering at the hands of decreased sales numbers. Using case studies from such success stories as Costco and Target, they cover customer service, retail strategy, demographics, and the latest trends in retailing. Num Pages: 272 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 160 x 236 x 25. Weight in Grams: 584.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471473572
- ISBN
- 9780471473572
Hardback
Condition: New
€ 46.99€ 36.70
€ 46.99
€ 36.70
Hardcover. Winning at Mergers and Acquisitions is a hands-on guide that helps managers identify and realize the sales and marketing synergies attainable in corporate mergers and acquisitions. This book provides detailed guidance on evaluating M&A target companies from the standpoint of strategic sales and marketing criteria. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJS; KJVB. Category: (P) Professional & Vocational. Dimension: 266 x 186 x 26. Weight in Grams: 814.
- Format
- Hardback
- Publication date
- 1998
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 352
- Condition
- New
- SKU
- V9780471190561
- ISBN
- 9780471190561
Hardback
Condition: New
€ 112.88€ 93.94
€ 112.88
€ 93.94
Paperback. Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. Trias de Bes and Kotler present a unique, flexible A-F model for innovation for all companies that want to succeed in the global field. Num Pages: 292 pages, 48 figures, 29 tables, 5 diagrames. BIC Classification: KJD. Category: (P) Professional & Vocational. Dimension: 157 x 233 x 14. Weight in Grams: 452.
- Publisher
- Palgrave Macmillan
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781137479174
- ISBN
- 9781137479174
Paperback
Condition: New
€ 50.39
€ 50.39
Hardcover. Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia
Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Num Pages: 304 pages, Illustrations. BIC Classification: KJ; KNDH. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 24. Weight in Grams: 506.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470339664
- ISBN
- 9780470339664
Hardback
Condition: New
€ 30.99€ 24.17
€ 30.99
€ 24.17
Paperback. Drawing on the wisdom of an astonishing array of talented people - from elite athletes to top managers, from rulers of countries to rulers of global business empires, the author uses his forensic skills, as well as his own experience of politics and sport, to get to the heart of success. He examines how winners tick. Num Pages: 464 pages. BIC Classification: KJMB; VSP. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 128 x 31. Weight in Grams: 324.
- Publisher
- Arrow
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9780099598886
- ISBN
- 9780099598886
Paperback
Condition: New
€ 17.99€ 14.33
€ 17.99
€ 14.33
paperback. Num Pages: 268 pages, black & white illustrations, colour illustrations. BIC Classification: 1KBB; HRCV9; KC; KJ; VSC; VSPM; WSJS. Category: (G) General (US: Trade). Dimension: 222 x 145 x 22. Weight in Grams: 363.
- Format
- Paperback
- Publisher
- Tyndale House Publishers United States
- Number of pages
- 268
- Condition
- New
- Publication date
- 2009
- Edition
- Illustrated
- SKU
- V9781414325705
- ISBN
- 9781414325705
Paperback
Condition: New
€ 20.99€ 19.71
€ 20.99
€ 19.71
Hardcover. Num Pages: 280 pages, illustrations. BIC Classification: BGB; KJH. Category: (G) General (US: Trade). Dimension: 234 x 275 x 21. Weight in Grams: 566.
- Publisher
- Bonus Books Inc United States
- Number of pages
- 280
- Format
- Hardback
- Publication date
- 2003
- Edition
- First Printing
- Condition
- New
- SKU
- V9781566252065
- ISBN
- 9781566252065
Hardback
Condition: New
€ 26.99€ 24.77
€ 26.99
€ 24.77
Hardcover. Later career, 'the second half of the game', is not, as it is often perceived to be, a period of decline or a black hole, but an inspirational time of Generative Leadership and a challenging opportunity for better tactics. Num Pages: 218 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 232 x 159 x 22. Weight in Grams: 456.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 218
- Condition
- New
- SKU
- V9780470725375
- ISBN
- 9780470725375
Hardback
Condition: New
€ 36.27
€ 36.27
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJMV2. Category: (G) General (US: Trade). Dimension: 203 x 133 x 9. Weight in Grams: 186.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322903341
- ISBN
- 9783322903341
Paperback
Condition: New
€ 59.78
€ 59.78
Paperback. This collection of essays comprises a number of case studies from key wine-growing regions and countries around the world. Contributors focus on the development of the wine business and its overall importance and impact in terms of the regional anddomestic economy and the international economy" Editor(s): Campbell, G.; Guibert, Nathalie. Num Pages: 277 pages, biography. BIC Classification: HBG; JFFS; KCL; KJ; KN. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Palgrave Macmillan United Kingdom
- Edition
- 1st ed. 2007
- Number of pages
- 277
- Condition
- New
- SKU
- V9781349539734
- ISBN
- 9781349539734
Paperback
Condition: New
€ 127.18
€ 127.18