Business & management
Results 8561 - 8580 of 20584
Business & management
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 36.99€ 33.15
€ 36.99
€ 33.15
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.56
€ 24.99
€ 18.56
Paperback. Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. Num Pages: 256 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 330.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Edition
- International ed.
- Condition
- New
- SKU
- V9781595551351
- ISBN
- 9781595551351
Paperback
Condition: New
€ 19.99€ 16.00
€ 19.99
€ 16.00
Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907233
- ISBN
- 9783834907233
Hardback
Condition: New
€ 70.22
€ 70.22
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824465156
- ISBN
- 9783824465156
Paperback
Condition: New
€ 59.20
€ 59.20
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.45€ 94.28
€ 97.45
€ 94.28
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 30.93
€ 33.99
€ 30.93
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 33.99€ 30.81
€ 33.99
€ 30.81
Paperback. Series: Nonconvex Optimization and Its Applications. Num Pages: 383 pages, biography. BIC Classification: KJT; PBKS; PBU; PHS; UY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 537.
- Publisher
- Springer-Verlag New York Inc.
- Format
- Paperback
- Publication date
- 2010
- Edition
- Softcover reprint of hardcover 1st ed. 2000
- Condition
- New
- SKU
- V9781441948366
- ISBN
- 9781441948366
Paperback
Condition: New
€ 189.53
€ 189.53
Paperback. Franziska Volckner prasentiert eine neue, umfassende empirische Studie zu den Erfolgsfaktoren von Markentransfers. Die Ergebnisse erlauben eine konkrete Erfolgsprognose fur einen geplanten Markentransfer und liefern Hinweise auf die relevanten Stellgrossen zur Erhohung des Markentransfererfolges. " Series: Marken- Und Produktmanagement. Num Pages: 362 pages, 16 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824478910
- ISBN
- 9783824478910
Paperback
Condition: New
€ 90.60
€ 90.60
paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Gabler Verlag Germany
- Condition
- New
- Edition
- 2011th Edition
- SKU
- V9783834925541
- ISBN
- 9783834925541
Paperback
Condition: New
€ 74.68
€ 74.68
Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 167 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 253.
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 167
- Condition
- New
- SKU
- V9783824407682
- ISBN
- 9783824407682
Paperback
Condition: New
€ 74.61
€ 74.61
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824463770
- ISBN
- 9783824463770
Paperback
Condition: New
€ 54.09
€ 54.09
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
- Format
- Paperback
- Publication date
- 1991
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409132138
- ISBN
- 9783409132138
Paperback
Condition: New
€ 72.65
€ 72.65
Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783834933577
- ISBN
- 9783834933577
Paperback
Condition: New
€ 85.60
€ 85.60
Paperback / so. Num Pages: 370 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 510.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 370
- Condition
- New
- SKU
- V9783824403196
- ISBN
- 9783824403196
Paperback
Condition: New
€ 70.45
€ 70.45
Paperback / so. Editor(s): Budaus, Dietrich; Kupper, Willi; Streitferdt, Lothar. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1361.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783663058670
- ISBN
- 9783663058670
Paperback
Condition: New
€ 93.20
€ 93.20
Neues Entgeltsystem in Der Psychiatrie Und Psychosomatik
. Ed(S): Studenski, Frank; Berton, Rene; Birr...
Paperback / so. Editor(s): Studenski, Frank; Berton, Rene; Birr, Mario C. Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; MBN; MBPM. Category: (G) General (US: Trade). Dimension: 240 x 168 x 16. Weight in Grams: 499.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Gabler Verlag United States
- Number of pages
- 274
- Condition
- New
- SKU
- V9783834941640
- ISBN
- 9783834941640
Paperback
Condition: New
€ 59.62
€ 59.62
Mixed media pr. Series: Oikos Studien Zur Okonomie. Num Pages: 87 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 5. Weight in Grams: 136.
- Publication date
- 1987
- Publisher
- Gabler Verlag United States
- Number of pages
- 87
- Condition
- New
- SKU
- V9783409147781
- ISBN
- 9783409147781
Paperback
Condition: New
€ 79.62
€ 79.62
Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 452 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 25. Weight in Grams: 549.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 452
- Condition
- New
- SKU
- V9783409128285
- ISBN
- 9783409128285
Paperback
Condition: New
€ 71.03
€ 71.03