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Business & management

Results 8561 - 8580 of 20584

Business & management

Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
Publisher
Kogan Page Ltd United Kingdom
Number of pages
280
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9780749469276
ISBN
9780749469276
Paperback
Condition: New

€ 36.99
€ 33.15

Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
Publisher
John Wiley & Sons Inc United States
Number of pages
384
Format
Paperback
Publication date
2013
Edition
1st Edition
Condition
New
SKU
V9781118518588
ISBN
9781118518588
Paperback
Condition: New

€ 24.99
€ 18.56

Paperback. Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. Num Pages: 256 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 330.
Publisher
Thomas Nelson Publishers
Format
Paperback
Publication date
2007
Edition
International ed.
Condition
New
SKU
V9781595551351
ISBN
9781595551351
Paperback
Condition: New

€ 19.99
€ 16.00

Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
Format
Hardback
Publication date
2008
Publisher
Gabler Verlag
Condition
New
SKU
V9783834907233
ISBN
9783834907233
Hardback
Condition: New

€ 70.22

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
Format
Paperback
Publication date
1997
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824465156
ISBN
9783824465156
Paperback
Condition: New

€ 59.20

Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
Format
Hardback
Publication date
2013
Publisher
Kogan Page
Edition
Re-issue
Condition
New
SKU
V9780749476151
ISBN
9780749476151
Hardback
Condition: New

€ 97.45
€ 94.28

Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
Publisher
Kogan Page Ltd
Number of pages
232
Format
Paperback
Publication date
2013
Condition
New
SKU
V9780749469214
ISBN
9780749469214
Paperback
Condition: New

€ 33.99
€ 30.93

Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2017
Edition
1st Edition
Condition
New
SKU
V9780749478889
ISBN
9780749478889
Paperback
Condition: New

€ 33.99
€ 30.81

Paperback. Series: Nonconvex Optimization and Its Applications. Num Pages: 383 pages, biography. BIC Classification: KJT; PBKS; PBU; PHS; UY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 537.
Publisher
Springer-Verlag New York Inc.
Format
Paperback
Publication date
2010
Edition
Softcover reprint of hardcover 1st ed. 2000
Condition
New
SKU
V9781441948366
ISBN
9781441948366
Paperback
Condition: New

€ 189.53

Paperback. Franziska Volckner prasentiert eine neue, umfassende empirische Studie zu den Erfolgsfaktoren von Markentransfers. Die Ergebnisse erlauben eine konkrete Erfolgsprognose fur einen geplanten Markentransfer und liefern Hinweise auf die relevanten Stellgrossen zur Erhohung des Markentransfererfolges. " Series: Marken- Und Produktmanagement. Num Pages: 362 pages, 16 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 468.
Format
Paperback
Publication date
2003
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
362
Condition
New
SKU
V9783824478910
ISBN
9783824478910
Paperback
Condition: New

€ 90.60

paperback. Mit einem Geleitwort von Prof. Dr. Christoph Burmann Series: Innovatives Markenmanagement. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 295.
Format
Paperback
Publication date
2010
Publisher
Gabler Verlag Germany
Condition
New
Edition
2011th Edition
SKU
V9783834925541
ISBN
9783834925541
Paperback
Condition: New

€ 74.68

Paperback / so. Series: Wirtschaftswissenschaften. Num Pages: 167 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 253.
Format
Paperback
Publication date
2004
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
167
Condition
New
SKU
V9783824407682
ISBN
9783824407682
Paperback
Condition: New

€ 74.61

Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 16. Weight in Grams: 422.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824463770
ISBN
9783824463770
Paperback
Condition: New

€ 54.09

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 703.
Format
Paperback
Publication date
1991
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783409132138
ISBN
9783409132138
Paperback
Condition: New

€ 72.65

Paperback / so. Series: Schriftenreihe Der Hhl - Leipzig Graduate School of Manageme. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 16. Weight in Grams: 363.
Format
Paperback
Publication date
2012
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783834933577
ISBN
9783834933577
Paperback
Condition: New

€ 85.60

Paperback / so. Num Pages: 370 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 510.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
370
Condition
New
SKU
V9783824403196
ISBN
9783824403196
Paperback
Condition: New

€ 70.45

Paperback / so. Editor(s): Budaus, Dietrich; Kupper, Willi; Streitferdt, Lothar. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 44. Weight in Grams: 1361.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United Kingdom
Condition
New
SKU
V9783663058670
ISBN
9783663058670
Paperback
Condition: New

€ 93.20

Paperback / so. Editor(s): Studenski, Frank; Berton, Rene; Birr, Mario C. Num Pages: 274 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM; MBN; MBPM. Category: (G) General (US: Trade). Dimension: 240 x 168 x 16. Weight in Grams: 499.
Format
Paperback
Publication date
2013
Publisher
Gabler Verlag United States
Number of pages
274
Condition
New
SKU
V9783834941640
ISBN
9783834941640
Paperback
Condition: New

€ 59.62

Mixed media pr. Series: Oikos Studien Zur Okonomie. Num Pages: 87 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 234 x 156 x 5. Weight in Grams: 136.
Publication date
1987
Publisher
Gabler Verlag United States
Number of pages
87
Condition
New
SKU
V9783409147781
ISBN
9783409147781
Paperback
Condition: New

€ 79.62

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: 452 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 25. Weight in Grams: 549.
Format
Paperback
Publication date
1997
Publisher
Gabler Verlag United Kingdom
Number of pages
452
Condition
New
SKU
V9783409128285
ISBN
9783409128285
Paperback
Condition: New

€ 71.03

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