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Business & management

Results 11021 - 11040 of 20598

Business & management

Paperback / so. Series: Integrierte Logistik Und Unternehmensfuhrung. Num Pages: 356 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 20. Weight in Grams: 485.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universit?tsverlag United Kingdom
Number of pages
356
Condition
New
SKU
V9783824469925
ISBN
9783824469925
Paperback
Condition: New

€ 70.27

Paperback / so. Num Pages: 307 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 381.
Format
Paperback
Publication date
1996
Publisher
Deutscher Universitatsverlag United States
Number of pages
307
Condition
New
SKU
V9783824462612
ISBN
9783824462612
Paperback
Condition: New

€ 59.64

Paperback / so. Series: Marketing Und Neue Institutionenokonomik. Num Pages: 346 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 19. Weight in Grams: 381.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universit?tsverlag United Kingdom
Edition
2
Number of pages
346
Condition
New
SKU
V9783824466610
ISBN
9783824466610
Paperback
Condition: New

€ 69.48

Hardcover. Teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors. This book includes a chapter devoted to electronic trading; an explanation of the most commonly used cash contracts; seasonal fluctuations of commodity prices; and statistics, charts, graphs, and tables illustrating main points. Num Pages: 273 pages, 52 illustrations. BIC Classification: KJS; TV. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 25. Weight in Grams: 560.
Format
Hardback
Publication date
2003
Publisher
Iowa State University Press United States
Edition
2nd Edition
Number of pages
273
Condition
New
SKU
V9780813829579
ISBN
9780813829579
Hardback
Condition: New

€ 107.30

Hardback. Addresses the interaction between archaeology and nationalist, political, and commercial policies. This book is suitable for archaeologists, applied anthropologists, tourism and economic development specialists, and historic preservationists alike, as well as others with an interest in the preservation of archaeological sites as historic locales. Editor(s): Rowan, Yorke; Baram, Uzi. Num Pages: 328 pages, Illustrations, maps. BIC Classification: HD; KJS; KNSG. Category: (G) General (US: Trade). Dimension: 234 x 173 x 25. Weight in Grams: 635.
Format
Hardback
Publication date
2004
Publisher
AltaMira Press,U.S. United States
Number of pages
328
Condition
New
SKU
V9780759103412
ISBN
9780759103412
Hardback
Condition: New

€ 157.54

Hardcover. How well a restaurant, travel business, or resort sells itself in a competitive marketplace is the ultimate litmus test of its success. This introductory treatment covers the basic foundations of marketing for the hospitality industry, updated to address current topics and developments in the field. Num Pages: 384 pages, Ill. BIC Classification: KJMV7; TTVC. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 245 x 199 x 25. Weight in Grams: 854.
Format
Hardback
Publication date
2001
Publisher
Wiley United States
Edition
3rd Edition
Number of pages
384
Condition
New
SKU
V9780471348856
ISBN
9780471348856
Hardback
Condition: New

€ 192.08

Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
Format
Hardback
Publication date
1992
Publisher
John Wiley & Sons Inc United States
Edition
1st
Number of pages
242
Condition
New
SKU
V9781555424022
ISBN
9781555424022
Hardback
Condition: New

€ 48.34

Paperback / so. Series: Business-To-Business-Marketing. Num Pages: 368 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 21. Weight in Grams: 499.
Format
Paperback
Publication date
1999
Publisher
Deutscher Universitatsverlag United States
Number of pages
368
Condition
New
SKU
V9783824468645
ISBN
9783824468645
Paperback
Condition: New

€ 59.62

Paperback / so. Series: Neue Betriebswirtschaftliche Forschung (Nbf). Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 27. Weight in Grams: 626.
Format
Paperback
Publication date
2006
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783835004429
ISBN
9783835004429
Paperback
Condition: New

€ 81.01

Paperback / so. Editor(s): Meffert, Heribert; Heribert Meffert. Num Pages: 256 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 15. Weight in Grams: 445.
Format
Paperback
Publication date
1980
Publisher
Gabler Verlag United Kingdom
Number of pages
256
Condition
New
SKU
V9783409351812
ISBN
9783409351812
Paperback
Condition: New

€ 70.54

Paperback. Learn in a week, what the experts learn in a lifetime. Num Pages: 128 pages. BIC Classification: KJS; KNTY. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. .
Publisher
Hodder & Stoughton General Division United Kingdom
Number of pages
128
Format
Paperback
Publication date
2016
Edition
Revised, Updated
Condition
New
SKU
V9781473609587
ISBN
9781473609587
Paperback
Condition: New

€ 11.99
€ 10.23

Hardback. This special issue, featuring contributions from top scholars including former editors of top journals in marketing, will assemble a set of current, comprehensive review articles written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Series: Review of Marketing Research. Num Pages: 248 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 163 x 238 x 19. Weight in Grams: 490.
Format
Hardback
Publication date
2016
Publisher
Emerald Publishing Limited
Condition
New
SKU
V9781786352828
ISBN
9781786352828
Hardback
Condition: New

€ 132.23

Hardcover. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 240 pages, biography. BIC Classification: KJC; KJP; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 137 x 18. Weight in Grams: 424.
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Edition
2013th Edition
Number of pages
208
Condition
New
SKU
V9781137297105
ISBN
9781137297105
Hardback
Condition: New

€ 69.82

Paperback. This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. Num Pages: 384 pages, 47 figures, 18 black & white tables. BIC Classification: KJS. Category: (U) Tertiary Education (US: College). Dimension: 192 x 247 x 20. Weight in Grams: 750.
Publisher
Bloomsbury Publishing PLC
Format
Paperback
Publication date
2015
Edition
2015th Edition
Condition
New
SKU
V9780230380240
ISBN
9780230380240
Paperback
Condition: New

€ 71.87

Paperback / so. Series: Unternehmensfuhrung Und Marketing. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 381.
Format
Paperback
Publication date
1977
Publisher
Gabler Verlag United States
Condition
New
SKU
V9783409305617
ISBN
9783409305617
Paperback
Condition: New

€ 80.44

Paperback. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 226 x 157 x 19. Weight in Grams: 340.
Format
Paperback
Publication date
2012
Publisher
John Wiley & Sons Inc
Edition
1st Edition
Number of pages
272
Condition
New
SKU
V9781118231937
ISBN
9781118231937
Paperback
Condition: New

€ 21.99
€ 18.21

Paperback. Editor(s): Campbell, Colin L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 505 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 26. Weight in Grams: 1240.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2015
Number of pages
505
Condition
New
SKU
V9783319369563
ISBN
9783319369563
Paperback
Condition: New

€ 126.40

Hardcover. In this new book, Philip Kotler redefines marketing concepts from A to Z, highlighting how they have evolved. These enlightened and well-informed musings on the fundamental principles of marketing are based on Kotler's distinguished forty-year career in the business. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 151 x 221 x 22. Weight in Grams: 504.
Publisher
John Wiley and Sons Ltd United States
Number of pages
224
Format
Hardback
Publication date
2003
Edition
1st Edition
Condition
New
SKU
V9780471268673
ISBN
9780471268673
Hardback
Condition: New

€ 36.99
€ 28.56

Hardback. The questions that transition economies pose for policymakers and companies seeking to enter and compete in these new markets are considered here. This text offers an examination of issues that have developed as markets in transitional economies become more deregulated and open. Editor(s): Batra, Rajeev. Num Pages: 287 pages, biography. BIC Classification: 1QFG; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 19. Weight in Grams: 615.
Format
Hardback
Publication date
1999
Publisher
Kluwer Academic Publishers United States
Number of pages
287
Condition
New
SKU
V9780792384984
ISBN
9780792384984
Hardback
Condition: New

€ 129.16

Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 308.
Format
Paperback
Publication date
1998
Publisher
Deutscher Universitatsverlag United States
Condition
New
SKU
V9783824404100
ISBN
9783824404100
Paperback
Condition: New

€ 59.08

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