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Business & management
Results 19201 - 19220 of 32024
Business & management
Paperback. Franziska Volckner prasentiert eine neue, umfassende empirische Studie zu den Erfolgsfaktoren von Markentransfers. Die Ergebnisse erlauben eine konkrete Erfolgsprognose fur einen geplanten Markentransfer und liefern Hinweise auf die relevanten Stellgrossen zur Erhohung des Markentransfererfolges. " Series: Marken- Und Produktmanagement. Num Pages: 362 pages, 16 black & white illustrations, 49 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 19. Weight in Grams: 468.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 362
- Condition
- New
- SKU
- V9783824478910
- ISBN
- 9783824478910
Paperback
Condition: New
€ 94.72
€ 94.72
Paperback / so. Mit einem Geleitwort von Prof. Dr. Dr. h.c. mult. Christian Homburg Series: Schriftenreihe Des Instituts F R Marktorientierte Unternehme. Num Pages: 147 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Number of pages
- 147
- Condition
- New
- SKU
- V9783834925633
- ISBN
- 9783834925633
Paperback
Condition: New
€ 77.15
€ 77.15
Paperback. Series: Nonconvex Optimization and Its Applications. Num Pages: 383 pages, biography. BIC Classification: KJT; PBKS; PBU; PHS; UY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 537.
- Publisher
- Springer-Verlag New York Inc.
- Format
- Paperback
- Publication date
- 2010
- Edition
- Softcover reprint of hardcover 1st ed. 2000
- Condition
- New
- SKU
- V9781441948366
- ISBN
- 9781441948366
Paperback
Condition: New
€ 195.01
€ 195.01
Paperback. Describes insights from the growing field of neuroaesthetics, and shows how they can be applied to the most popular types of content that businesses create, and how they can be used to improve customer engagement and profit. Num Pages: 264 pages, black & white illustrations. BIC Classification: KJS; KJSM; UGB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 289 x 2. Weight in Grams: 412.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749478889
- ISBN
- 9780749478889
Paperback
Condition: New
€ 35.00
€ 35.00
Neuro-Linguistic Programming: A Critical Appreciation for Managers and...
Tosey, Paul, Mathison, Jane
Hardcover. Addressing the need for a discerning, research-based discussion of NLP, this book seeks to answer the many questions that clients, potential users and practitioners ask, including: what is NLP and what can it best be used for? This book looks at the research and theory behind NLP, also exploring claims that it is a 'pseudoscience'. Num Pages: 245 pages, biography. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 19. Weight in Grams: 410.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- Palgrave Macmillan
- Number of pages
- 246
- Condition
- New
- SKU
- V9780230516038
- ISBN
- 9780230516038
Hardback
Condition: New
€ 66.85
€ 66.85
Paperback / so. Der Autor stellt ein Kulturmodell vor, das bestehende Konzepte zur Organisationskultur um neueste Erkenntnisse aus den Neurowissenschaften erweitert. Der Band liefert Werkzeuge fur die Analyse, Pflege und gezielte Veranderung von Organisationskulturen." Num Pages: black & white illustrations, colour illustrations, bibliography. BIC Classification: JHB; JMJ; KJMV2. Category: (G) General (US: Trade). Dimension: 239 x 168 x 33. Weight in Grams: 839.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Condition
- New
- SKU
- V9783642384738
- ISBN
- 9783642384738
Paperback
Condition: New
€ 92.42
€ 92.42
Paperback. Gives you the edge through a brain-based perspective, process and approach to selling that is sensitive to what's going on in your customers' minds. This title helps you learn how to really relate to your prospects and sell in a way that is comfortable for both buyer and seller. Num Pages: 232 pages, black & white illustrations, diagrams, figures. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 172 x 13. Weight in Grams: 364.
- Publisher
- Kogan Page Ltd
- Number of pages
- 232
- Format
- Paperback
- Publication date
- 2013
- Condition
- New
- SKU
- V9780749469214
- ISBN
- 9780749469214
Paperback
Condition: New
€ 33.99€ 31.10
€ 33.99
€ 31.10
Hardcover. Develop an effective, straightforward selling system based on neuroscience insights on how customers' minds really work. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 243 x 164 x 19. Weight in Grams: 504.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- Kogan Page
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476151
- ISBN
- 9780749476151
Hardback
Condition: New
€ 97.50€ 94.87
€ 97.50
€ 94.87
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 17. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universitatsverlag United States
- Condition
- New
- SKU
- V9783824465156
- ISBN
- 9783824465156
Paperback
Condition: New
€ 61.25
€ 61.25
Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of T...
Vecchiato, Giovanni; Cherubino, Patrizia; Tre...
Paperback. In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. Series: Biosystems & Biorobotics. Num Pages: 153 pages, biography. BIC Classification: KJ; MQW; PSAN. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 8. Weight in Grams: 250.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 153
- Condition
- New
- SKU
- V9783642436765
- ISBN
- 9783642436765
Paperback
Condition: New
€ 126.22
€ 126.22
Hardback. BIC Classification: KJS. Dimension: 244 x 170. Weight in Grams: 457.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- Gabler Verlag
- Condition
- New
- SKU
- V9783834907233
- ISBN
- 9783834907233
Hardback
Condition: New
€ 72.77
€ 72.77
Paperback / so. Series: Bestmasters. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 210 x 148 x 15. Weight in Grams: 345.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658083175
- ISBN
- 9783658083175
Paperback
Condition: New
€ 83.52
€ 83.52
Hardback. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 244 x 170 x 13. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Edition
- 2
- Number of pages
- 192
- Condition
- New
- SKU
- V9783658021641
- ISBN
- 9783658021641
Hardback
Condition: New
€ 95.15
€ 95.15
Paperback. Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices to leave a lasting impact on your audience. Num Pages: 256 pages, illustrations. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 216 x 140 x 14. Weight in Grams: 330.
- Publisher
- Thomas Nelson Publishers
- Format
- Paperback
- Publication date
- 2007
- Edition
- International ed.
- Condition
- New
- SKU
- V9781595551351
- ISBN
- 9781595551351
Paperback
Condition: New
€ 19.99€ 16.06
€ 19.99
€ 16.06
Paperback / so. Num Pages: 349 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 485.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Springer Gabler United States
- Edition
- 3
- Number of pages
- 349
- Condition
- New
- SKU
- V9783834925725
- ISBN
- 9783834925725
Paperback
Condition: New
€ 100.34
€ 100.34
Paperback. Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Num Pages: 384 pages, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 185 x 235 x 22. Weight in Grams: 620.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 384
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118518588
- ISBN
- 9781118518588
Paperback
Condition: New
€ 24.99€ 18.64
€ 24.99
€ 18.64
Paperback. Providing a focused and in-depth examination of the field of marketing research that studies consumers' sensorimotor, cognitive and affective responses to marketing stimuli, this book shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 167 x 16. Weight in Grams: 426.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 280
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469276
- ISBN
- 9780749469276
Paperback
Condition: New
€ 36.99€ 33.35
€ 36.99
€ 33.35
Paperback / so. Editor(s): Wiedmann, Klaus-Peter; Buckler, Frank. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 17. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783409216739
- ISBN
- 9783409216739
Paperback
Condition: New
€ 73.13
€ 73.13
Paperback / so. Editor(s): Corsten, Hans; May, Constantin. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 170 x 243 x 16. Weight in Grams: 488.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Gabler Verlag United Kingdom
- Condition
- New
- SKU
- V9783409126106
- ISBN
- 9783409126106
Paperback
Condition: New
€ 73.18
€ 73.18
Paperback / so. Num Pages: 451 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 244 x 170 x 23. Weight in Grams: 721.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 451
- Condition
- New
- SKU
- V9783409140980
- ISBN
- 9783409140980
Paperback
Condition: New
€ 75.11
€ 75.11