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Business & management

Results 31141 - 31160 of 33487

Business & management

Paperback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 250 pages, 58 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KC; KJC; KJE; KJMV6; KJQ; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 13. Weight in Grams: 390.
Format
Paperback
Publication date
2014
Publisher
Palgrave Macmillan United Kingdom
Number of pages
250
Condition
New
SKU
V9781349502431
ISBN
9781349502431
Paperback
Condition: New

€ 25.99
€ 22.70

Hardback. In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe. Num Pages: 256 pages, 11 graphs, 5 colour tables, 11 figures. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 160 x 237 x 22. Weight in Grams: 418.
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Edition
2014th Edition
Condition
New
SKU
V9781137479556
ISBN
9781137479556
Hardback
Condition: New

€ 29.99
€ 25.96

Paperback. This book describes trends in digital innovation that are of most importance for businesses and explores key challenges. It presents 10 case studies of digital innovation that provide a benchmark of best practices at the global level. Num Pages: 236 pages, 24 black & white illustrations, biography. BIC Classification: KJD; KJMV6; KJQ; UNH. Category: (P) Professional & Vocational. Dimension: 237 x 155 x 18. Weight in Grams: 398.
Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Edition
Softcover reprint of the original 1st ed. 2014
Number of pages
236
Condition
New
SKU
V9783319381121
ISBN
9783319381121
Paperback
Condition: New

€ 72.13

Hardcover. This book describes trends in digital innovation that are of most importance for businesses and explores key challenges. It presents 10 case studies of digital innovation that provide a benchmark of best practices at the global level. Num Pages: 236 pages, 24 black & white illustrations, biography. BIC Classification: KJM; KJMV6; KJQ; UNH; UT. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 19. Weight in Grams: 496.
Format
Hardback
Publication date
2014
Publisher
Springer
Edition
2014th Edition
Condition
New
SKU
V9783319043067
ISBN
9783319043067
Hardback
Condition: New

€ 78.41

Hardback. Climate change affects the tourism industry as much as gas prices do the aviation industry. This book probes important trends in the global tourism industry and analyzes developments in the aviation and hospitality industries and destination management. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 278 pages, 66 black & white illustrations, 46 black & white tables, biography. BIC Classification: GTB; KJM; KNSG; RGCM. Category: (P) Professional & Vocational. Dimension: 244 x 164 x 18. Weight in Grams: 622.
Format
Hardback
Publication date
2009
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
278
Condition
New
SKU
V9783540921981
ISBN
9783540921981
Hardback
Condition: New

€ 63.39

Paperback. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 235 pages, 40 black & white tables, biography. BIC Classification: KJM; KNSG; RGCM. Category: (P) Professional & Vocational. Dimension: 233 x 158 x 15. Weight in Grams: 390.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2007
Number of pages
235
Condition
New
SKU
V9783642089794
ISBN
9783642089794
Paperback
Condition: New

€ 62.38

Paperback. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 220 pages, biography. BIC Classification: KJM; KNSG; RGCM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 13. Weight in Grams: 348.
Format
Paperback
Publication date
2011
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2008
Number of pages
220
Condition
New
SKU
V9783642096532
ISBN
9783642096532
Paperback
Condition: New

€ 62.08

Hardcover. This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyzes current challenges in the aviation and hospitality industry, destination management and general travel behavior. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 309 pages, 45 black & white illustrations, biography. BIC Classification: KJM; KNSG; RGCM. Category: (P) Professional & Vocational. Dimension: 242 x 160 x 23. Weight in Grams: 638.
Format
Hardback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
2010th Edition
Condition
New
SKU
V9783642108280
ISBN
9783642108280
Hardback
Condition: New

€ 63.87

Paperback. This book offers insights into important trends and future scenarios in the global tourism and travel industry and analyzes current challenges in the aviation and hospitality industry, destination management and general travel behavior. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 309 pages, 45 black & white illustrations, biography. BIC Classification: KCP; KJM; RGC; RGCM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 473.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
309
Condition
New
SKU
V9783642262630
ISBN
9783642262630
Paperback
Condition: New

€ 62.92

Paperback. This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses current challenges in the aviation and hospitality industry, in destination management and in marketing and distribution management. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 342 pages, biography. BIC Classification: KCP; KJM; RGC; RGCM. Category: (P) Professional & Vocational. Dimension: 235 x 155 x 19. Weight in Grams: 563.
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
342
Condition
New
SKU
V9783642267048
ISBN
9783642267048
Paperback
Condition: New

€ 63.06

Hardcover. This book examines trends in the global tourism and travel industry, ranging from aviation and hospitality, destination management and marketing to the challenges and impacts of sustainability, social media, corporate social responsibility and eco-mobility. Editor(s): Conrady, Roland; Buck, Martin. Series: Trends and Issues in Global Tourism. Num Pages: 300 pages, biography. BIC Classification: KCP; KJM; KNSG; RNU. Category: (P) Professional & Vocational. Dimension: 241 x 162 x 21. Weight in Grams: 592.
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Hardback
Publication date
2012
Edition
2012th Edition
Condition
New
SKU
V9783642274039
ISBN
9783642274039
Hardback
Condition: New

€ 63.54

Paperback. Editor(s): Greidanus, Tj. Num Pages: 181 pages, biography. BIC Classification: KC; KJ. Category: (G) General (US: Trade). Dimension: 216 x 140 x 10. Weight in Grams: 246.
Format
Paperback
Publication date
1961
Publisher
Springer Netherlands
Edition
Softcover reprint of the original 1st ed. 1961
Number of pages
181
Condition
New
SKU
V9789401187367
ISBN
9789401187367
Paperback
Condition: New

€ 117.55

Paperback. This volume is a thought-provoking contribution to the development of business and economic ethics as an increasingly important field of study. It presents new insights from scholars in economics, philosophy, business ethics and management studies. Series: Ethical Economy. Num Pages: 278 pages, 5 black & white tables, biography. BIC Classification: HPQ; HPS; KC; KJ. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 14. Weight in Grams: 433.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Edition
1st ed. Softcover of orig. ed. 2008
Number of pages
278
Condition
New
SKU
V9783642098383
ISBN
9783642098383
Paperback
Condition: New

€ 119.48

Paperback. Editor(s): Proper, Erik; Lankhorst, Marc; Schonherr, Marten; Barjis, Joseph; Overbeek, Sietse. Series: Lecture Notes in Business Information Processing. Num Pages: 101 pages, 25 black & white illustrations, biography. BIC Classification: KJQ; UKR; UMZ; UY. Category: (P) Professional & Vocational. Dimension: 231 x 152 x 8. Weight in Grams: 177.
Format
Paperback
Publication date
2010
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
101
Condition
New
SKU
V9783642168185
ISBN
9783642168185
Paperback
Condition: New

€ 63.54

Paperback. Constitutes the proceedings of the combined 7th International Workshop on Trends in Enterprise Architecture Research (TEAR 2012) and the 5th Working Conference on Practice-Driven Research on Enterprise Transformation (PRET-5), held in Barcelona, Spain, October 23-24, 2012. Editor(s): Aier, Stephan; Ekstedt, Mathias; Matthes, Florian; Proper, Erik; Sanz, Jorge L. C. Series: Lecture Notes in Business Information Processing. Num Pages: 319 pages, 77 black & white illustrations, biography. BIC Classification: JPP; KJQ; UNH; UYZM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 467.
Format
Paperback
Publication date
2012
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
319
Condition
New
SKU
V9783642341625
ISBN
9783642341625
Paperback
Condition: New

€ 62.87

Hardcover. Knowledge Management (KM) encompasses a wide range of tools and methods that are at the heart of the information and communication society and provide solutions that rely as much on organization as on technology. Editor(s): Boughzala, Imed; Ermine, Jean-Louis. Series Editor(s): Favennec, Pierre-Noel. Num Pages: 292 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 239 x 160 x 21. Weight in Grams: 592.
Format
Hardback
Publication date
2006
Publisher
ISTE United Kingdom
Number of pages
292
Condition
New
SKU
V9781905209033
ISBN
9781905209033
Hardback
Condition: New

€ 169.77

Paperback. Num Pages: 337 pages, biography. BIC Classification: KCL; KJM. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Format
Paperback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Edition
Softcover reprint of the original 1st ed. 2001
Number of pages
337
Condition
New
SKU
V9781349425747
ISBN
9781349425747
Paperback
Condition: New

€ 119.02

hardcover. Identifies the specificity of Japanese management and the reasons behind its continued competitiveness. The authors explore the strategy and structure of Japanese manufacturing corporations, to investigate the features of their management systems and worldwide potential. Num Pages: 337 pages, biography. BIC Classification: 1FPJ; 3JJPR; 3JM; KJK; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 23. Weight in Grams: 581.
Format
Hardback
Publication date
2001
Publisher
Palgrave Macmillan United Kingdom
Number of pages
337
Condition
New
Edition
2001st Edition
SKU
V9780333929704
ISBN
9780333929704
Hardback
Condition: New

€ 119.92

Hardback. Editor(s): Yannacopoulos, Athanasios N. Num Pages: 397 pages, 12 black & white illustrations, 26 colour illustrations, 24 colour tables, biography. BIC Classification: 1DS; 1KL; KCA; KCG; KJQ; PBUD. Category: (G) General (US: Trade). Dimension: 235 x 155 x 22. Weight in Grams: 760.
Format
Hardback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
397
Condition
New
SKU
V9783319325415
ISBN
9783319325415
Hardback
Condition: New

€ 120.86

Paperback. A collection of papers aiming to give an overview of the state-of-the-art in multiple criteria decision-making (MCDM), in both theory and practice. Topical sections range from preference modelling to applications of MCDM thinking, particularly in environmental management and philosophical issues. Editor(s): Honert, Robin C. Van Den; Stewart, Theodor J. Series: Lecture Notes in Economics and Mathematical Systems. Num Pages: 458 pages, 52 black & white tables, biography. BIC Classification: KJMD; KJT; KJU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 23. Weight in Grams: 702.
Format
Paperback
Publication date
1998
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
458
Condition
New
SKU
V9783540647416
ISBN
9783540647416
Paperback
Condition: New

€ 120.66

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