Business & management
Results 7861 - 7880 of 18104
Business & management
Paperback / so. Num Pages: 176 pages, black & white illustrations, colour illustrations, bibliography. BIC Classification: KC; KJM; MMH. Category: (G) General (US: Trade). Dimension: 210 x 148 x 10. Weight in Grams: 222.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 176
- Condition
- New
- SKU
- V9783824421398
- ISBN
- 9783824421398
Paperback
Condition: New
€ 71.97
€ 71.97
Hardback. A theoretical study of Japan's economic structures and multinational enterprises, combined with a post modern analysis of the multinational enterprise. The author discusses Japanese models for society, finding Japan truly post modern and prepared to be a leader in the New Economy. Num Pages: 425 pages, biography. BIC Classification: 1FPJ; JFC; KJK; KJVG. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 26. Weight in Grams: 697.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 425
- Condition
- New
- SKU
- V9780333921753
- ISBN
- 9780333921753
Hardback
Condition: New
€ 129.37
€ 129.37
Hardcover. Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising. Editor(s): Calder, Bobby J. Num Pages: 304 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 26. Weight in Grams: 498.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470119860
- ISBN
- 9780470119860
Hardback
Condition: New
€ 31.99€ 24.86
€ 31.99
€ 24.86
Hardcover. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. Editor(s): Tybout, A.M.; Calkins, Tim. Num Pages: 352 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 31. Weight in Grams: 570.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 352
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471690160
- ISBN
- 9780471690160
Hardback
Condition: New
€ 31.99€ 25.13
€ 31.99
€ 25.13
Hardcover. Kellogg on Integrated Marketing merges the two streams in current marketing practice, mass branding and one-to-one relationship marketing, into a single concept. The book offers an overview of the current status of each approach, presents a vision for combining them, and gives advice for managers on dealing with specific marketing challenges. Editor(s): Iacobucci, Dawn; Calder, Bobby J. Num Pages: 314 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 239 x 163 x 28. Weight in Grams: 704.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 314
- Condition
- New
- SKU
- V9780471204763
- ISBN
- 9780471204763
Hardback
Condition: New
€ 52.99€ 40.91
€ 52.99
€ 40.91
Hardcover. Creating and sustaining a profitable business requires close adherence to the fundamentals of business strategy. Fortunately, the basics of business strategy can be boiled down to three simple principles: Firms must create value for their customers; they must fend off competition; and they must ensure that their strategic position endures. Num Pages: 240 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 164 x 236 x 24. Weight in Grams: 430.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471478553
- ISBN
- 9780471478553
Hardback
Condition: New
€ 27.99€ 23.23
€ 27.99
€ 23.23
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJMV2. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 513.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783835005624
- ISBN
- 9783835005624
Paperback
Condition: New
€ 95.86
€ 95.86
Paperback / so. Series: Fachbucher Fur Die Wirtschaft. Num Pages: black & white illustrations, bibliography. BIC Classification: KFF; KJC. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 268.
- Format
- Paperback
- Publication date
- 1958
- Publisher
- Gabler Verlag United Kingdom
- Edition
- 2
- Condition
- New
- SKU
- V9783663125976
- ISBN
- 9783663125976
Paperback
Condition: New
€ 71.39
€ 71.39
Paperback / so. Series: Gabler Edition Wissenschaft. Num Pages: black & white illustrations, colour illustrations, black & white tables, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 21. Weight in Grams: 476.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Condition
- New
- SKU
- V9783824466511
- ISBN
- 9783824466511
Paperback
Condition: New
€ 73.69
€ 73.69
Paperback / so. Series: Schweizerische Gesellschaft F R Organisation Und Management. Num Pages: 323 pages, black & white illustrations, bibliography. BIC Classification: KJH. Category: (G) General (US: Trade). Dimension: 235 x 190 x 18. Weight in Grams: 567.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United Kingdom
- Number of pages
- 323
- Condition
- New
- SKU
- V9783663058427
- ISBN
- 9783663058427
Paperback
Condition: New
€ 73.58
€ 73.58
Paperback / so. Num Pages: 240 pages, black & white illustrations, bibliography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 203 x 133 x 14. Weight in Grams: 338.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9783824478774
- ISBN
- 9783824478774
Paperback
Condition: New
€ 77.26
€ 77.26
paperback. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 210 x 148 x 9. Weight in Grams: 200.
- Format
- Paperback
- Publication date
- 1996
- Publisher
- Deutscher Universitatsverlag United States
- Edition
- 1996th Edition
- Condition
- New
- SKU
- V9783824464050
- ISBN
- 9783824464050
Paperback
Condition: New
€ 54.33
€ 54.33
Paperback / so. Series: Information - Organisation - Produktion. Num Pages: 290 pages, black & white illustrations, bibliography. BIC Classification: KC; KJM. Category: (G) General (US: Trade). Dimension: 203 x 127 x 17. Weight in Grams: 308.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Deutscher Universit?tsverlag United Kingdom
- Number of pages
- 290
- Condition
- New
- SKU
- V9783824464425
- ISBN
- 9783824464425
Paperback
Condition: New
€ 88.73
€ 88.73
Paperback. This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts. Num Pages: 496 pages, ill. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 193 x 24. Weight in Grams: 1086.
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 496
- Format
- Paperback
- Publication date
- 2011
- Edition
- 3rd Edition, Revised and Updated
- Condition
- New
- SKU
- V9780470974155
- ISBN
- 9780470974155
Paperback
Condition: New
€ 50.99€ 50.93
€ 50.99
€ 50.93
Paperback. Series: Business-to-Business-Marketing. Num Pages: 310 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148. Weight in Grams: 403.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 310
- Condition
- New
- SKU
- V9783835005174
- ISBN
- 9783835005174
Paperback
Condition: New
€ 66.95
€ 66.95
Paperback. Key Account Management is the definitive work on account management, showing how a unique yet simple methodology, effectively implemented, can identify, win, retain and develop a company's key customers. Num Pages: 416 pages, black & white illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 241 x 169 x 23. Weight in Grams: 700.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 6th Edition
- Condition
- New
- SKU
- V9780749469405
- ISBN
- 9780749469405
Paperback
Condition: New
€ 52.99€ 47.20
€ 52.99
€ 47.20
Paperback. .
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292017433
- ISBN
- 9781292017433
Paperback
Condition: New
€ 42.99€ 41.49
€ 42.99
€ 41.49
Paperback. Num Pages: 288 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 159 x 273 x 16. Weight in Grams: 438.
- Publisher
- FT Press
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781292151908
- ISBN
- 9781292151908
Paperback
Condition: New
€ 38.99€ 37.70
€ 38.99
€ 37.70
Paperback. Series: Palgrave Key Concepts. Num Pages: 272 pages, diagrams, illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 140 x 16. Weight in Grams: 378. "Includes bibliographical references and index. Commissioning organisation: Jonathan Sutherland and Diane Canwell. ix, 294 p. ill. 22 cm. Associated Names: Canwell, Diane. Paperback. As new." Keywords: "Business, Finance & Law - Reference & Education - Dictionaries,Subjects - Business, Finance & Law - Management - General,Subjects - Business, Finance & Law - Reference"
- Format
- Paperback
- Publication date
- 2004
- Publisher
- Palgrave Macmillan London
- Condition
- Used, Like New
- Edition
- 2004th Edition
- SKU
- KEX0161569
- ISBN
- 9781403915313
Paperback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Introduces students to the language, ideas, and concepts that are used frequently in Critical Management Studies and that they will be expected to discuss in seminar debates and to draw upon in their essays Editor(s): Tadajewski, Mark; Parsons, Elizabeth; Maclaran, Pauline; Parker, Martin. Series: Sage Key Concepts Series. Num Pages: 240 pages. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 210 x 151 x 14. Weight in Grams: 318.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- SAGE Publications Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- SKU
- V9781849205696
- ISBN
- 9781849205696
Paperback
Condition: New
€ 50.83
€ 50.83