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Campaign It!: Achieving Success Through Communication
Alan Barnard
€ 40.99
€ 36.49
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Description for Campaign It!: Achieving Success Through Communication
Paperback. Defines campaigning and explains how to create and deliver a campaign that can be applied in various aspects of your professional and personal life. This book introduces and demonstrates a fresh approach to communication for change - the Campaign It! model. Num Pages: 240 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 171 x 13. Weight in Grams: 397.
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And ... Read more
This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life. Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
240
Format
Paperback
Publication date
2012
Condition
New
Weight
396g
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780749464202
SKU
V9780749464202
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alan Barnard
Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United ... Read more
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