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Campaigns that Shook the World: The Evolution of Public Relations
Danny Rogers
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Description for Campaigns that Shook the World: The Evolution of Public Relations
Paperback. Campaigns that Shook the World examines the most extraordinary PR campaigns from the 1970s to the present day showcasing the impact of PR excellence. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 158 x 245 x 14. Weight in Grams: 358.
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London ... Read more
Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
232
Place of Publication
London, United Kingdom
ISBN
9780749475093
SKU
V9780749475093
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Danny Rogers
Danny Rogers is one of the world's pre-eminent media and marketing journalists. He has been editor of Campaign and PRWeek and is currently group editor-in-chief of the Brand Republic group. He has won many industry awards including the British Society of Magazine Editors' 'Editor of the Year' in 2008. Rogers has also been a contributing editor to The Independent, The ... Read more
Reviews for Campaigns that Shook the World: The Evolution of Public Relations
From the Foreword: Campaigns That Shook the World is...a timely reminder of what can be achieved when individuals, organizations and brands harness the astonishing power of marketing communications.
Sir Martin Sorrell Founder and CEO of WPP [A] top recommendation for any involved in marketing and PR. More than just a survey of ... Read more
Sir Martin Sorrell Founder and CEO of WPP [A] top recommendation for any involved in marketing and PR. More than just a survey of ... Read more