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Description for City Branding
Paperback. The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. Num Pages: 269 pages, 263 black & white illustrations, biography. BIC Classification: KCP; KJC; KJS; KNS. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 419.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Product Details
Format
Paperback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
269
Condition
New
Number of Pages
239
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349317585
SKU
V9781349317585
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Keith Dinnie
JUAN CARLOS BELLOSO Consultant, Barcelona, Spain PEGGY BENDEL President, Bendel Communications International, New York City United States JARED BRAITERMAN Founder of Tokyo Green Space, Research Fellow at the Tokyo University of Agriculture, Council on Foreign Relations Hitachi International Affairs Fellow, Tokyo, Japan ANTHONY EBOW SPIO Lecturer, Ashesi University College, Accra, Ghana MAGDALENA FLOREK Poznan University of Economics, Poland JOAO FREIRE ... Read more
Reviews for City Branding
'City Branding Theory and Cases offers a fascinating glimpse into the multidisciplinary world of branding theory and practice applied to urban environments. This book sets a major benchmark in the development of branding as a field of knowledge and will inform urban management research agendas and policy making worldwide in this new millennium.' - Dr Andres Coca-Stefaniak, Editor-in-Chief, Journal of ... Read more