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23%OFFMalcolm Frank - Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business - 9781118862070 - V9781118862070
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Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

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Description for Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business Hardback.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Num Pages: 256 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 243 x 167 x 22. Weight in Grams: 448.

Harness "Code Halos" to gain competitive advantage in the digital era

Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts ... Read more

  • Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;
  • Shows how the Crossroads Model can help anticipate and navigate this market shift;
  • Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance.
With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy. Show Less

Product Details

Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2014
Condition
New
Weight
460g
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118862070
SKU
V9781118862070
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Malcolm Frank
MALCOLM FRANK is the Executive Vice President of Strategy and Marketing at Cognizant, a leading Business and Technology consulting firm with over 175,000 employees. He has over 25 years of experience consulting on IT-based strategy with organizations around the world. He is a graduate of Yale University. PAUL ROEHRIG is the Global Managing Director of Cognizant's Center for ... Read more

Reviews for Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
"All in all, this is an easy read on an interesting topic... it will help you to predict and prepare for changes in the way your company does business in the future" (B2B Marketing, July 2014)

Goodreads reviews for Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business


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