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Communication Excellence: How to Develop, Manage and Lead Exceptional Communications
Ralph Tench
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Description for Communication Excellence: How to Develop, Manage and Lead Exceptional Communications
Paperback. Exploring the implications of 10 years of data from over 22,000 communication professionals across Europe, with case studies and interviews with chief communication officers from top companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Num Pages: 229 pages, 47 black & white illustrations, biography. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 235 x 155. .
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively ... Read more
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively ... Read more
Product Details
Publisher
Springer International Publishing AG
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
215
Place of Publication
Cham, Switzerland
ISBN
9783319488592
SKU
V9783319488592
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ralph Tench
Ralph Tench is Professor of Communication at the Faculty of Business and Law, Leeds Beckett University, UK. He is President of the European Public Relations Research and Education Association, Brussels (2018-19). Dejan Vercic is Professor and Head of Centre for Marketing and Public Relations ... Read more
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