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Hemant Merchant - Competing in Emerging Markets: Cases and Readings - 9780415399500 - V9780415399500
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Competing in Emerging Markets: Cases and Readings

€ 93.89
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Description for Competing in Emerging Markets: Cases and Readings Paperback. Provides a set of readings and case studies that facilitate a fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in emerging markets. This book emphasizes the challenges facing corporate managers who operate in emerging markets, and the ways in which managers can respond to these competitive challenges. Editor(s): Merchant, Hemant. Num Pages: 276 pages, 20 black & white line drawings. BIC Classification: KJF; KJS. Category: (P) Professional & Vocational. Dimension: 180 x 254 x 19. Weight in Grams: 516.

This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.

Although this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:

    • the strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets
    • the ... Read more

    Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.

    The case studies included in this book all have detailed teaching notes which are available to instructors who adopt the book for their courses. For these and other resources, log on to the book's companion website at: www.routledge.com/textbooks/9780415399500

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    Product Details

    Format
    Paperback
    Publication date
    2007
    Publisher
    Taylor & Francis Ltd United Kingdom
    Number of pages
    280
    Condition
    New
    Number of Pages
    276
    Place of Publication
    London, United Kingdom
    ISBN
    9780415399500
    SKU
    V9780415399500
    Shipping Time
    Usually ships in 4 to 8 working days
    Ref
    99-2

    About Hemant Merchant
    Dr. Hemant Merchant is Associate Professor of International Strategy at Barry Kaye College of Business of Florida Atlantic University (USA). He has lived and worked in Emerging as well as non-Emerging markets, and chaired the Emerging markets track at the 2007 Academy of International Business conference. Dr. Merchant has published in several leading strategy and international business journals, and serves ... Read more

    Reviews for Competing in Emerging Markets: Cases and Readings
    "Professor Merchant has compiled an excellent book on competing and collaborating in emerging markets and with firms from those emerging markets. The book is full of lively on-going cases from Asia to Latin America to Russia and a set of reading chapters that will help the reader better understand various concepts and issues that are unique to the emerging markets. ... Read more

    Goodreads reviews for Competing in Emerging Markets: Cases and Readings


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