Competitor Intelligence: Turning Analysis into Success
David Hussey
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Description for Competitor Intelligence: Turning Analysis into Success
Hardback. Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. Series: Wiley Series in Practical Strategy. Num Pages: 292 pages, illustrations. BIC Classification: KJC; KJF. Category: (P) Professional & Vocational. Dimension: 235 x 164 x 21. Weight in Grams: 580.
Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are ... Read more
Competitor Intelligence Turning Analysis into Success David Hussey and Per Jenster The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jenster's book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are ... Read more
Product Details
Format
Hardback
Publication date
1998
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
292
Condition
New
Series
Wiley Series in Practical Strategy
Number of Pages
292
Place of Publication
New York, United States
ISBN
9780471984078
SKU
V9780471984078
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Hussey
David Hussey is a well-known international authority on strategic management, with experience as both a practitioner and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of 24 books on strategy or management development. One of the founders of ... Read more
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