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Competitive Intelligence
Jim Underwood
€ 13.63
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Description for Competitive Intelligence
Paperback. Series: Express Exec. Num Pages: 116 pages, Ill. BIC Classification: KJC; KJM. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 173 x 124 x 10. Weight in Grams: 110.
Fast track route to mastering the art of competitor intelligence
Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room
Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld
Includes a glossary of key concepts and a comprehensive resources guide
... Read more
Fast track route to mastering the art of competitor intelligence
Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room
Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld
Includes a glossary of key concepts and a comprehensive resources guide
... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
116
Condition
New
Series
Express Exec
Number of Pages
116
Place of Publication
Oxford, United Kingdom
ISBN
9781841122267
SKU
V9781841122267
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jim Underwood
DR JIM UNDERWOOD is a strategist and professor and lives in Irving, Texas. His consulting practice includes a number of major international firms. He is the author of Thriving In E-Chaos and co-authored The Significance Principle. He also writes for a number of magazines and journals.
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