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Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Valdani, Enrico, Arbore, Alessandro
€ 149.99
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Description for Competitive Strategies: Managing the Present, Imagining the Future (Bocconi on Management)
Hardcover. This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position. Series: Bocconi on Management. Num Pages: 288 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 222 x 140 x 20. Weight in Grams: 454.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Macmillan
Number of pages
288
Condition
New
Series
Bocconi on Management
Number of Pages
272
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230301641
SKU
V9780230301641
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Valdani, Enrico, Arbore, Alessandro
Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues. Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master ... Read more
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