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Competitive Strategy and Leadership
William G. Forgang
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Description for Competitive Strategy and Leadership
Paperback. Proposing that superior performance can be achieved through the alignment of all operations with the requisites of implementing a firm's strategy, this text aims to enable the reader to craft a competitive strategy, build an effective management team and develop a coherent organization. Num Pages: 160 pages, bibliography, index. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 227 x 148 x 11. Weight in Grams: 235.
Competitive Strategy and Leadership focuses on the diagnosis and implementation of a firm's strategic plan. Through the Cycle of Success, superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. The Cycle of Success provides a means for a firm to develop management according to strategy. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service, and price through which a firm seeks to gain a competitive advantage. The intended mix of product features, service, and ... Read more
Competitive Strategy and Leadership focuses on the diagnosis and implementation of a firm's strategic plan. Through the Cycle of Success, superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. The Cycle of Success provides a means for a firm to develop management according to strategy. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service, and price through which a firm seeks to gain a competitive advantage. The intended mix of product features, service, and ... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
Rowman & Littlefield United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
Lanham, MD, United States
ISBN
9780742512801
SKU
V9780742512801
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About William G. Forgang
William G. Forgang is professor of economics and business at Mount Saint Mary's College in Maryland.
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