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Cooperative Strategy
Pierre Dussauge
€ 75.79
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Description for Cooperative Strategy
Hardcover. Strategic alliances are a crucial facet of business life as a means of growing market share, increasing profits, and more, but such alliances are never straightforward. This book makes it possible to anticipate, before an alliance is formed, what its evolution, outcome and consequences are likely to be. Num Pages: 254 pages, illustrations. BIC Classification: KJC; KJM. Category: (P) Professional & Vocational. Dimension: 232 x 163 x 20. Weight in Grams: 516.
Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in ... Read more
Cooperative Strategy Competing Successfully through Strategic Alliances Pierre Dussauge and Bernard Garrette HEC-School of Management, France In recent years, such corporate giants as Boeing, Toyota, Nestlé, Philips, United Airlines, IBM, and Intel have increasingly turned to alliances in order to develop new products and technologies, enter new markets, and globalize their activities. Indeed, no one firm, however dominant, can beat the competition entirely on its own. Unfortunately, managers have found collaboration to be a difficult, and sometimes dangerous, strategy; they have often over-estimated the benefits of alliances while overlooking their pitfalls which only materialize over time. C.K. Prahalad notes in ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
254
Condition
New
Number of Pages
254
Place of Publication
New York, United States
ISBN
9780471974925
SKU
V9780471974925
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Pierre Dussauge
Pierre Dussauge is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley. Bernard Garrette is the author of Cooperative Strategy: Competing Successfully Through Strategic Alliances, published by Wiley.
Reviews for Cooperative Strategy
"Dussauge & Garrette's work provides a useful and quickly absorbed framework...." (The Antidote, Vol 29, 2000)