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Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People´s Ideas
Mark Earls
€ 33.99
€ 24.25
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Description for Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People´s Ideas
Paperback. THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. Illustrator(s): Willshire, John V. Num Pages: 224 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 244 x 189 x 20. Weight in Grams: 634.
THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how ... Read more
THE #1 HACK FOR SMARTER MARKETING
We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.
But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before?
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2015
Condition
New
Weight
635g
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118964965
SKU
V9781118964965
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Mark Earls
Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.
Reviews for Copy, Copy, Copy: How to Do Smarter Marketing by Using Other People´s Ideas
“This is a gem of a book – one you’ll read then keep in your bottom drawer so you can dip in and out of it to bring clarity to your thinking” (PR Week, June 2015) "Earls has written a thoughtful and well-presented volume here" (The Irish Times, June 2015) “ an entertaining book…” (Flight ... Read more