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Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
Oded Shenkar
€ 32.99
€ 26.77
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Description for Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
hardcover.
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. ... Read more
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. ... Read more
Product Details
Format
Hardback
Publication date
2010
Publisher
Harvard Business Review Press United States
Number of pages
224
Condition
New
Number of Pages
256
Place of Publication
, United States
ISBN
9781422126738
SKU
V9781422126738
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Oded Shenkar
Oded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management at the Fisher College of Business, The Ohio State University, where he heads the international business area. A top scholar in international strategy, he is also a prolific author, and his work has been cited in numerous publications, including the Wall Street Journal, the ... Read more
Reviews for Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge
"a new provocative book..."
Forbes.com
Forbes.com