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Corporate Foresight
Rene Rohrbeck
€ 227.21
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Description for Corporate Foresight
paperback. Series: Contributions to Management Science. Num Pages: 220 pages, biography. BIC Classification: KJMV6; KJU. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 13. Weight in Grams: 364.
Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using ... Read more
Have you ever wondered why even large companies fail when faced with changes in their environment? Would you be surprised to learn that the average life expectancy of a Fortune 500 company is below 50 years? This book presents findings from 19 case studies in multinational companies such as Siemens, Volkwagen, General Electric, Philips and Deutsche Telekom. René Rohrbeck proposes a Maturity Model to assess how prepared a company is to respond to external (disruptive) change. He uses data from 107 interviews with board members, corporate strategists, innovation managers, and corporate foresight professionals to present and discuss best practices. Using ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
220
Condition
New
Series
Contributions to Management Science
Number of Pages
220
Place of Publication
Heidelberg, Germany
ISBN
9783790828276
SKU
V9783790828276
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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