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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Helen Edwards
€ 40.99
€ 36.59
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Description for Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Paperback. Faced with crowded markets, and flat growth, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, this book shows how belief-led brands like Google, Innocent have outstripped the growth of their peers by igniting passion among employees and consumers alike. Num Pages: 320 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 155 x 17. Weight in Grams: 467.
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show ... Read more
At the core of this book is an inspiring ideal: that for both commercial and social reasons, brands need the courage to stand for something, rather than responding to the latest consumer whim. Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between brands and consumers. Through interviews and case studies, Creating Passion Brands demonstrates how belief-led brands like Google, Innocent, Zara and Camper have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are passion brands and show ... Read more
Product Details
Publisher
Kogan Page Ltd United Kingdom
Number of pages
320
Format
Paperback
Publication date
2007
Condition
New
Weight
405g
Number of Pages
320
Place of Publication
London, United Kingdom
ISBN
9780749447625
SKU
V9780749447625
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Helen Edwards
Helen Edwards is a London Business School MBA and PhD with 16 years' experience working with brands, including Johnson & Johnson, Unilever and BT. She lectures on brand management at London Business School. Derek Day has 25 years' experience working with brands, most recently as JWT's Worldwide Creative Director for Unilever. He has won creative and effectiveness ... Read more
Reviews for Creating Passion Brands: How to Build Emotional Brand Connection with Customers
The perfect text for today's planner. Malcolm White, Account Planning Group This is a very rewarding read. The first half points out where so many brands have lost their differentiation thanks to the separation of Marketing from the rest of the organisation and Marketing's subsequent overhyping of its power base - ... Read more