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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Postcolonial Studies in Education)
Christian Dussart
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Description for Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Postcolonial Studies in Education)
Hardcover. Using concrete examples this book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Num Pages: 174 pages, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 217 x 156 x 15. Weight in Grams: 330.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations. Using concrete examples this book will help to change businesses approach by acting not only on the economic analysis presented, but also on the diagnosis of commoditization and the recommendations for creation of customer value. The common thread throughout this approach is the obsession with customer satisfaction, the search for a fair balance between the long and short term, and the will to reinvent business models by harnessing innovation.
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
192
Condition
New
Number of Pages
174
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230105300
SKU
V9780230105300
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Christian Dussart
CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.
Reviews for Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism (Postcolonial Studies in Education)
"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, ... Read more