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CRM Fundamentals
Kostojohn, Scott, Johnson, Mathew, Paulen, Brian
€ 52.36
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Description for CRM Fundamentals
Paperback. "CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover. Num Pages: 248 pages, biography. BIC Classification: KJMV7; UFL. Category: (G) General (US: Trade). Dimension: 235 x 194 x 14. Weight in Grams: 434.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2011
Publisher
Apress
Condition
New
Number of Pages
248
Place of Publication
Berlin, Germany
ISBN
9781430235903
SKU
V9781430235903
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kostojohn, Scott, Johnson, Mathew, Paulen, Brian
Scott Kostojohn acts as sales director and CRM architect for Madrona Solutions Group, a leading Seattle-based customer relations management consulting firm. Scott leverages his significant experience with various CRM platforms to support Madrona s clients during complex implementations. Prior to joining Madrona, Scott worked for Microsoft in a variety of roles, including product strategy with the Microsoft Dynamics CRM product ... Read more
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