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Cultural Psychology: A Special Issue of the journal of Consumer Psychology
. Ed(S): Maheswaran, Durairaj; Shavitt, Sharon
€ 35.99
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Description for Cultural Psychology: A Special Issue of the journal of Consumer Psychology
paperback. A special issue of the "Journal of Consumer Psychology" (Volume 9, Number 2, 2000). It discusses issues in consumer psychology; effects of brand local/non-local origin on consumer attitudes in developing countries; and the role of culture in the resolution of information incongruity. Editor(s): Maheswaran, Durairaj; Shavitt, Sharon. Num Pages: 70 pages. BIC Classification: JFC; JMH; KJSM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 279 x 216. Weight in Grams: 181.
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in ... Read more
First published in 2000. This is Volume 9, No 2 of the Journal of Consumer Psychology. Although there is growing interest in cultural differences in consumer behavior, focused and systematic consumer research on the topic is still in its infancy. The contributors to this special issue address the conceptual and methodological issues that are central to conducting cross-cultural research, including selecting or blending emic and etic research approaches, achieving measurement equivalence, expanding the cultural constructs and geographical regions under investigation, and understanding mediating processes. In the process, they review the progress that has been made in addressing these issues in ... Read more
Product Details
Format
Paperback
Publication date
2000
Publisher
Psychology Press United States
Number of pages
70
Condition
New
Number of Pages
70
Place of Publication
Philadelphia, United States
ISBN
9780805897777
SKU
V9780805897777
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About . Ed(S): Maheswaran, Durairaj; Shavitt, Sharon
Durairaj Maheswaran, Sharon Shavitt
Reviews for Cultural Psychology: A Special Issue of the journal of Consumer Psychology
"This is a very important book. Its message is that psychology gives inadequate attention to culture, especially macroculture. Ratner's critiques of different approaches to psychology are excellent. This is a great book." —PsycCRITIQUES "The book is very timely in the contemporary context of developing cultural psychology…engaging, substantive, and at times provocative." —Jaan Valsiner, Ph.D. Clark University ... Read more