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Customer Loyalty: How to Earn It, How to Keep It
Jill Griffin
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Description for Customer Loyalty: How to Earn It, How to Keep It
Paperback. Providing Customer Loyalty model, this edition includes business-to-business examples that seek to help suppliers shore up loyalty in their distribution chain. It discusses the increase in loyalty when companies use multiple channels of distribution. Num Pages: 272 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 173 x 20. Weight in Grams: 534.
You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur , Industry Week , Marketing News , Boardroom Reports , Marketing Management , Library Journal , The Selling Advantage , Ideas Magazine , Executive Briefings , Training , Hospitality Upgrade , Direct , Quality Digest , Marketing Tools , Houseware Executive , Journal of Pharmaceutical Management , Discount Merchandiser , TeleProfessional , NationsBank Business ... Read more
You've read about Customer Loyalty in the Los Angeles Times , Dallas Morning News , Miami Herald , Kansas City Star , Entrepreneur , Industry Week , Marketing News , Boardroom Reports , Marketing Management , Library Journal , The Selling Advantage , Ideas Magazine , Executive Briefings , Training , Hospitality Upgrade , Direct , Quality Digest , Marketing Tools , Houseware Executive , Journal of Pharmaceutical Management , Discount Merchandiser , TeleProfessional , NationsBank Business ... Read more
Product Details
Publisher
John Wiley & Sons Inc United States
Number of pages
272
Format
Paperback
Publication date
2002
Condition
New
Weight
534g
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780787963880
SKU
V9780787963880
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jill Griffin
Jill Griffin is an internationally published author, business consultant, and speaker. As president of the Griffin Group in Austin, Texas, she speaks to and consults with businesses of all sizes, from Fortune 500 companies to law firms and small banks. She is coauthor of Customer WinBack (Jossey--Bass), deemed one of the thirty best business books of 2002 by Soundview Executive ... Read more
Reviews for Customer Loyalty: How to Earn It, How to Keep It
Customer Loyalty is a comprehensive resource for businesspeople who are looking to improve customer service and satisfaction.
From Harvard Business School Working Knowledge:
From Harvard Business School Working Knowledge: